Can I Take A Picture? - Italian Vogue Pelle

How did this cellphone picture end up as story in Italian Vogue Pelle?

Giovanna Battaglia (Fashion Director of Vogue Pelle and Sartorialist Super-All-Star) took this shot of Garance with her cellphone, while Garance was shooting her, and I was in the background shooting both of them....is that clear?

Anyway, a couple of weeks later Giovanna showed me the picture on her cellphone and asked me to do a full story for Vogue Pelle, based on the idea of the "cool, blogger girl".

Giovanna loved the idea of the photographer/blogger being more stylishly dressed than the subjects of the photo....which sometimes is the case!

Here are a few images from that story.

The shoot was lots of fun but instead of talking about it you can take a look at the "making of" video below.

Vogue Pelle- The Fashionistas

The first thing I did when I hit Milan was go buy the new Italian Vogue Pelle.

I shot a story for them over the Summer, and I had been dying to see it in print. The lovely Giovanna Battaglia set up the whole shoot, it was really great to work with her.

Actually one, of the high points of my career came when Franca Sozzani stopped me outside of the Men's Prada show and told me how much she liked this story. I taught myself photography poring over photos in Vogue Italia, so for her to say that was such an incredible honor.

And even better than saying she liked this story; Franca and Giovanna gave me a chance to shoot another piece for them.

I shot that story while in Montauk this past August. It should come out in January.

Guess Who I Ran Into Uptown (part 2) - Giovanna!!

Giovanna was in town after shooting in LA.

On the Street....Giovanna!, Milan

On the Street....Giovanna B., Milan

On the Street....Giovanna, Milano

On the Street.....Giovanna's Back!, Paris

On the Street....Giovanna!, Milano

At Rio Fashion....Joana, My New Style Star, Brazil

This is the first moment I saw Joana.

Ok, truth be told, Garance and I ran away from the Winters cold to Rio Fashion Week in Brazil.

It's hot down here....I mean, crazy hot!! However we still met several really cooool girls down here. Just like Eva, or Giovanna, or Anna Della Russo, Joana is one of those girls that I become instantly curious about. Everyday I want to see what she's is wearing.

Being Brazilian, Joana is great at color, accessories, prints and just the right amount of sexiness. She has a superior taste level and an undeiniable charm...basically, she is as nice as she looks.

I have a few more shot of her to share over the next few days. By the time you read this though, I will be flying to Florence for Pitti Uomo. This week will be an interestng mix of High Summer Rio Style and full-on Florence Winter Chic.

ps. I will have a book signing in Florence at Luisa Vis Roma on January 14th at 6:30pm.

I will do another post about this event tomorrow with more details.

On the Street....Giovanna Before Armani, Milano

The Book Signing at Barneys

It was fun to meet so many of my readers last night, and to see so many of my favorite Sartorialists in one place. A huge thanks to Tom Kalenderian at Barneys for making it all happen!

Lino (l) and Simone (r)

Simon Doonan

Book Covergirl, Julie Ragolia

Garance Doré (l) and Giovanna Battaglia (c)

Robert Burke 

Anna Dello Russo

Crystal Churchwell (l), Robert Bryan (c) and Bruce Boyer (r)

Bruce Boyer

Simone (r) and one of his brothers

Byron Peart (l) and Tracy Rosenbaum (r)

Luke Mountain

photos by Joe Ferrucci

On the Street....Giovanna & Anastasia, NYC

On the Street......Giovanna!

On the Street......Giovanna!, NYC

On the Street.... Giovanna, Paris

On the Street.....Giovanna!, Milano

On the Street....Giovanna in Paris

On the Street....Giovanna, Paris

On The Street.........Giovanna, Milan

On The Street.......Giovanna in New York