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Can I Take A Picture? - Italian Vogue Pelle


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Wednesday, April 07, 2010

Can I Take A Picture? - Italian Vogue Pelle

How did this cellphone picture end up as story in Italian Vogue Pelle?

Giovanna Battaglia (Fashion Director of Vogue Pelle and Sartorialist Super-All-Star) took this shot of Garance with her cellphone, while Garance was shooting her, and I was in the background shooting both of that clear?

Anyway, a couple of weeks later Giovanna showed me the picture on her cellphone and asked me to do a full story for Vogue Pelle, based on the idea of the "cool, blogger girl".

Giovanna loved the idea of the photographer/blogger being more stylishly dressed than the subjects of the photo....which sometimes is the case!

Here are a few images from that story.

The shoot was lots of fun but instead of talking about it you can take a look at the "making of" video below.

Comments on "Can I Take A Picture? - Italian Vogue Pelle"


Anonymous Charlotte said ... (9:26 PM) : 

Wahou ! The result is amazing. Garance is so beautiful.


Blogger Blayne Macauley said ... (9:30 PM) : 

That is the coolest idea for a story I have ever heard!! How amazing!! I love that first photo as well... What a perfect moment to take a picture!


Anonymous nazli said ... (9:37 PM) : 

May I ask what the name of the song is?


Blogger tharanp said ... (9:44 PM) : 

interesting concept...


Blogger FASHION SNAG said ... (9:46 PM) : 

The cellphone photo is so interesting.


Anonymous Ava said ... (9:46 PM) : 

That looks amazing-- such a dynamic and original perspective!!


Blogger Elizabeth said ... (9:55 PM) : 

I know it had to be a "real" model and "real" RTW but I wish you could have just shot the fabulous Garance who always looks fresher and funner than a whole runway full of models, and her clothes choices really snap.


Blogger Brigadeiro said ... (9:55 PM) : 

What a fabulous idea for an editorial! And it turned out beautifully! Giovanna is a genius! :)


Blogger fledgling said ... (10:00 PM) : 

i love you.
i love garance.
i love the two of you as one.




Anonymous Elaine said ... (10:00 PM) : 

Fabulous, especially the video ! Also nice to see photos of Scott and Garance in action.


Blogger Hilary said ... (10:10 PM) : 

Love it! I recognize the first picture from this past fall and remember loving the humor in it. I have to say, that scene was quite beautifully choreographed! As always, thanks for sharing.


Anonymous Anonymous said ... (10:10 PM) : 

Does someone know what is the title of the song used in the video? I would be very grateful! Thanks!


Anonymous Claire said ... (10:14 PM) : 

Loved this bit of insight!!!


Blogger Eugenio Cristo Vivanco said ... (10:29 PM) : 

this is what i call a 2010 editorial.


Blogger Eugenio Cristo Vivanco said ... (10:32 PM) : 

forgot to mention....
i do just that, but instead of people, i shoot sidewalks, ha.

and of course i´m veeery well dressed while i do it ;)


Blogger cleo said ... (10:34 PM) : 

i love the final job so much:))
garance looks so sweet at the picture!!:))
and vogue italy is genıes about taking real life things in their pages:))
runway falling models,twitter them


Anonymous Alison said ... (10:38 PM) : 

Garance is definitely looking VERY stylish! You do too! Post modern Post modernism?


Blogger Melissa said ... (10:41 PM) : 

great photos! i love the concept of this shoot.


Blogger Unknown said ... (10:52 PM) : 

Oh I remember seeing that picture of Garance taking a picture on her blog. Now this is a picture of you taking a picture of Garance taking a picture of Giovanna! The circle is complete. Nice video as well, the hasselblad looks out of place though.


Anonymous Anonymous said ... (10:52 PM) : 

the first photo is like a mirror shot! really nice shot, cool look with the victor & rolf jacket and miu miu dress!


Blogger Angeles Almuna said ... (11:04 PM) : 

WOW!!!! Superb idea!!!!
One day I would like to be in the same situation, love the photos!
You are great!


Blogger penny said ... (11:04 PM) : 

Love everything about it.


Blogger Lily said ... (11:37 PM) : 

That is an amazing video.
You are one hell of a Genius.


Anonymous Cecylia said ... (11:57 PM) : 

That is just genious!


Anonymous Anonymous said ... (12:01 AM) : 

hey. a real fun.. amazing story..keep going!!


Blogger Mr. Andy said ... (12:01 AM) : 

I love Garance's little squat (when she lowers herself into position for the shot). I noticed it first in the FW video before this one. Charming.


Blogger Celia said ... (12:07 AM) : 

Brilliantly meta editorial, and Garance looks fab as always. But can I suggest "bloggers chasing to report online, the catwalk people in real time" instead?


Blogger SaraMartinag said ... (12:08 AM) : 

I love it all!



Anonymous Anonymous said ... (12:11 AM) : 

Song is "Somewhere over the Rainbow/What a wonderful World" by Israel Kamakawiwo’ole. I loved it too! Found artist over in comments on


Blogger Couture Coco said ... (12:18 AM) : 

WONDERFUL! It shows how much fun you all had and the results are just fantastic - LOVE IT!


Anonymous Shane said ... (1:06 AM) : 

I think Garance should have been the model in the photos as she's much more beautiful and it would have been more realistic!


Blogger Sarah Angel said ... (1:14 AM) : 

I love the idea! And what a great bunch of pictures! perfection!!


Blogger bonjourmichael said ... (1:27 AM) : 

Love the behind the scenes video! It's great to see you at work and in your element.


Blogger ANNA ELIZABETH said ... (2:13 AM) : 

very cool fashion story idea. Love it.. great to see you at work :)


Blogger Behind The Seams said ... (2:21 AM) : 

love this.


Anonymous Fashion Devil said ... (2:21 AM) : 

Very stylish and humorous! People always remember something that beats the 'routine'



Anonymous Anonymous said ... (2:47 AM) : 

Great " pas de deux" like in musical comedy ! So happy for you both, your creativity inspires me and fulfill my heart !!!


Blogger F (The Very Subjective) said ... (2:58 AM) : 



Anonymous Anonymous said ... (3:05 AM) : 

mid-year resolution: i have to stop watching Garance's videos and checking out the Sartorialist!! They make me want to quit my job and buy lots of cool clothes... result? lots and lots of debt and eternal happiness :) xo


Blogger Unknown said ... (3:34 AM) : 

love the pictures and the video !!! but it's going way too fast, I re-runned it three times and paused every second to be able to see the styles and garance and you. thanks anyway, love all those videos you and garance make. have a nice day


Blogger Izzen said ... (3:37 AM) : 



Blogger Sara Lee Bentley said ... (3:41 AM) : 

This was a fantastic idea Ms. Battaglia!! I absolutely love all the images you shot Scott -- especially how the tables were turned on Garance making her the subject instead of the photographer!!


Blogger Unknown said ... (3:59 AM) : 

Great shoot!!


Blogger a+ said ... (3:59 AM) : 

Fantastic idea !!!


Anonymous Jean Claude said ... (4:06 AM) : 

Love this shot of Garance. Would like to see Scott more romantic with Garance. She is the one always with her her arm around him. I never see it the other way around....come on Scott!!!!


Blogger Cultivated Ah Lian said ... (4:22 AM) : 

what's the name of the track for the 'vogue pelle backstage nov 09' vid?

thanks so much!


Blogger skilla said ... (4:46 AM) : 

all good, especially the phone photo. but really, the staged shoot doesn't come close to being as great or interesting as the pics that you both take spontaneously. still interesting none the less, i know its a different thing but major credit where credit due.


Blogger Star7 said ... (5:05 AM) : 

The final pictures were top drawer! Giovanna get an A for catching the inspiration and your get an A for a wonderful job. What a spanking idea for an editorial! And it turned out right on point!

Hmm so that was or was not Garance?


Blogger Konstantin Siegel said ... (5:21 AM) : 

i love the video! great!


Blogger Malena said ... (5:21 AM) : 

I love the idea:) And your photo took by Giovanna it's the coolest one I've seen lately!

I love Garance's style - always classy, stylish and smiling!!!


Blogger Maria Ana said ... (5:35 AM) : 

I loved the idea!
such great legs Garance has:)


Anonymous Anonymous said ... (5:43 AM) : 

Love the "movie", love the song!! Title, please? I can see that I`m not the only one requesting that:)


Blogger C. said ... (5:44 AM) : 

The song of the video is Black Eyed Peas' Rocking To The Beat for anyone searching.

The idea of the photo shoot is genius: I definitely heart Giovanna: she has such a wonderful taste!


Blogger Ania said ... (6:06 AM) : 

I also wish it was just Garance ;)

otherwise, love the idea.


Anonymous Anonymous said ... (6:08 AM) : 

love the shoes (amazing colour) and rolled up jeans Mr. Schuman


Blogger orecchini said ... (6:14 AM) : 

It's gorgeous!
I'm sure that's my ideal work!!!


Anonymous swarovski jewellery said ... (6:42 AM) : 

Find that funny, photographer always better dressed.


Anonymous Anonymous said ... (6:42 AM) : 

beautiful ! really.


Anonymous Anonymous said ... (6:55 AM) : 

wow, that girl in the 'real' editorial photos is marija vujovic, a top model from montenegro, a small country in south east europe. she is one of the most beatufil and photogenic girls in the fashion scene. compliments for the choice and cheers, marija


Anonymous Anonymous said ... (7:06 AM) : 

I remember the photographs! I always love Battaglia's work. But I have to admit that this is probably my favorite concept of hers! It is very cool.

Could you please tell us which song you guys have used for the video?

Thank you in advance!


Blogger Ms. Bunbury said ... (7:20 AM) : 

Lovely pic the one with the mobile. It is so perfect! Could be the present transposition of the "picture into the picture" typical of some Dutch painters, like Van Dyck or something similar. And the shots on Vogue are a fantastic idea! You're the best fashion blog reporters!


Blogger Edna Gee said ... (7:28 AM) : 

I am most fascinated with the cellphone photo. Reminds of Mithcell's picture theory. A picture of a picture of a picture. Oh and Garance has great legs.


Anonymous Anonymous said ... (7:44 AM) : 

This comment has been removed by a blog administrator.


Blogger TheStreetFashion5xpro said ... (7:47 AM) : 

great idea


Anonymous White Cabana said ... (7:54 AM) : 

Very cool concept. Great per usual!


Anonymous vigeon said ... (9:11 AM) : 

really cool post! loving it!
Garance is so shiny :)


Blogger Melissa~ said ... (9:12 AM) : 

jaja! brilliant. See how you and garance inspired giovanna.
BTW, Garance lege are to die for. I remeber that picture in Garance blog of Giovanna taking that picture.


Blogger Arlenesfelt said ... (9:58 AM) : 

Scott, your blog is the best! I'm loving this video, and the "mash-up" from the other day. Great to have a look into the making of the pictures you show.
Thank you.


Anonymous Anonymous said ... (10:00 AM) : 

You are lucky - Garance is beautiful, natural, and with an energy that BURSTS from her pictures. What a priceless smile.


Blogger Roxy Te said ... (10:36 AM) : 

Wow! Great Legs! Love this story.


Anonymous christina said ... (10:42 AM) : 

garance looks better than the models :) must be hard to do streetstyle iin heels!


Anonymous Anonymous said ... (12:56 PM) : 

This comment has been removed by a blog administrator.


Blogger Mona-pily said ... (1:22 PM) : 

I had no idea that spreads in fashion magazines could be a storytelling device! I don't read/consume much about fashion, but I love this spot. Fascinating stuff!


Blogger Julia, the Thanksgiving Girl said ... (1:42 PM) : 

Ha! God, do I love the story behind the shoot! Great cell phone shot too!


Blogger thwany said ... (2:07 PM) : 

wow, love this.


Anonymous Anonymous said ... (2:18 PM) : 

This comment has been removed by a blog administrator.


Blogger Judith Ross said ... (2:23 PM) : 

Love this little turning of the tables -- especially the cameo by Garance in the next to last photo. In addition to glowing from the inside, she has just the right expression of nonchalance.

I wish we all could enjoy our work so much.


Blogger Prutha Raithatha said ... (3:32 PM) : 

lol..thats an awesome idea!!


Blogger Unknown said ... (5:17 PM) : 

I love the hairdo!! So tough :-) Kind of what I wore a fre month ago, but my hair were not so long at that time.

And of course the Viktor & Rold tulle jacket is fantastic!


Blogger Sandeep said ... (5:19 PM) : 

Darling this is your life but in photo shoot form. Great idea and love the pics.


Anonymous fashionsdirtylaundry said ... (5:39 PM) : 

Soooooooo Synecdoche New York!


Blogger tm said ... (5:44 PM) : 

You are both sooooo great and inspiring!!!


Blogger Anastasia said ... (7:19 PM) : 

the images look amazing - i love the idea and concept, an awesome layout! the video very inspiring!


Anonymous Joan said ... (7:45 PM) : 

it's so great to see fashion mags addressing the significance of street fashion and blogging!!! love it!!


Blogger Little Lovables said ... (7:50 PM) : 

what a wonderful idea, the video is perfect!


Anonymous Anonymous said ... (8:36 PM) : 

You are Garance are become quite the powerhouse couple in the fashion universe. Certainly you both make up one of the biggest influences in fashion today, and yet you (both) remain so accesible through your blogs and work. I feel like if I saw you in the street, I could say hello. It's refreshing. Thanks for not becoming notoriously aloof, snobby, or downright rude. It makes me enjoy your work even more.


Anonymous Shane said ... (9:59 PM) : 

Wish we could have a daily photo of Giovanna. I'm really in love and ready to move to Milano, NYC, Timbuktu-- whatever it takes!


Anonymous Kim said ... (5:30 AM) : 

oh wow, i remember seeing both those photo's of giovanna and wondering if she really was taking a picture on her phone. now its inspired a whole editorial!


Blogger Rouge à Lèvres said ... (5:43 AM) : 

pictures you take are usually amazing but here it's a piece of art!! i love them!


Blogger She Wore It Well said ... (8:35 AM) : 

Love seeing Marija back!


Blogger Kathleen said ... (9:17 AM) : 

Great piece, I love it. My hat is off to you both. You two rock!


Anonymous Casey said ... (11:39 AM) : 

Garance has the most beautiful legs in the whole world.


Anonymous Anonymous said ... (5:35 PM) : 

Eek, I can't tell you how much I love this!! That picture of you and Garance is brilliant because it captures the moment without being stylized. Garance and her amazing legs!

Those last two images are also gorgeous - I love the green.

Miss B xx


Anonymous Anonymous said ... (10:29 PM) : 

loved it, especially the video! thanks for sharing



Blogger Kristihern said ... (5:38 AM) : 

Garance is amazing! The first photo is so witty, and her lovely legs go on for miles. Perfect.


Blogger Mon Style du Jour said ... (6:45 AM) : 

I love it! :)


Blogger Mon Style du Jour said ... (6:48 AM) : 

I simply love it! :)


Anonymous designer.finds.addict said ... (2:59 PM) : 



Anonymous Sweetwine and Snowflakes said ... (6:38 PM) : 

Fantastic! I can't wait to read the whole story!


Anonymous Anonymous said ... (7:23 PM) : 

Great idea for an editorial, but isn't the execution a bit literal? Would've been more interesting with real bloggers, like Garance. Beautiful photos though. Love the video


Blogger Unknown said ... (9:23 AM) : 

Mr. Schuman, you are a super star!
Wish I had met you in D.C :)
Great work!


Anonymous Anonymous said ... (5:33 AM) : 

the spiky huge necklace in the video is by MAWI


Anonymous Anonymous said ... (4:45 PM) : 



Blogger ladiga said ... (7:29 AM) : 

cool idea!


Anonymous Anonymous said ... (4:25 AM) : 

Does anyone know whats the name of the song?


Anonymous Jolie said ... (8:04 PM) : 

i absolutely adore the cameras catching cameras! its almost as though its a lively game of cat and mouse mixed with a hint of tag...^_^
i love more than anything the mix of feminine and masculine with the strength of blazers and the allure of showing a little leg
how on God's green earth do u get a blog job like this!!!i hope more than anything i can one day be apart of such a love affair of fashion and appreciation of individuality and confidence!


Blogger Jen said ... (12:01 AM) : 

Just adding another comment to the already existing 107: loveeeeeeeeeeeeeee the candid picture, editorial, and you & garance!


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