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The Sartorialist for Burberry's Art of the Trench


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Monday, November 09, 2009

The Sartorialist for Burberry's Art of the Trench


Recently I had a chance to work on a great project for Burberry.

Over a several month period I was to shoot 100 different people wearing a Burberry trench or Burberry outerwear.

So, during my trips to Venice or Berlin or Toronto I was constantly looking for subjects while still doing my "regular" job for the blog and GQ.

The results of this project were unveiled today at Burberry's new website Art of the Trench.

It is a great site that celebrates the heritage and history of the Burberry trench.

I have to admit that this project is probably my favorite collaboration that I have done with any big brand. I was quite flattered by the total freedom and support I was given by the Burberry team. I know how closely they guard their creative output, so to have such freedom was very liberating. Actually, the only thing they kept requesting was more diversity of the subjects, which I was more than happy to try and find.

Here are just a few of my favorite shots from this project.


New York City

Comments on "The Sartorialist for Burberry's Art of the Trench"


Blogger Unknown said ... (10:16 AM) : 

Ohhh OMG! Awesome project.
You're so talented.

Lovely pic. I loveeeedd Berlin. haha

Have a great week.


Anonymous The Photodiarist said ... (10:17 AM) : 

Beautiful shots. The first and last are my favorites. What a terrific project!


Blogger Suzanne said ... (10:18 AM) : 

love it all
love your post
absolutely gorgeous fashion jewelry


Anonymous Anonymous said ... (10:19 AM) : 

fantastic concept! i love the last picture.


Anonymous Anonymous said ... (10:20 AM) : 

were you looking for people wearing burberry trenches or were you carrying some around with you?

.. might be a silly question :)


Blogger jolie jamie said ... (10:21 AM) : 

Very cool, looking forward to checking that out!


Blogger hassia said ... (10:23 AM) : 

great idea


Anonymous xenia said ... (10:26 AM) : 



Anonymous Anne Bernecker said ... (10:29 AM) : 

What a fascinating and inspiring project...the website looks amazing! Congratulations Scott and Burberry!!!


Blogger Emilie said ... (10:30 AM) : 

I'm very impressed. That's amazing!
Congrats on this new collaboration, it's a great project!


Blogger Barbora said ... (10:34 AM) : 

The immortal trench coat!!!! I've checked the Burberry website and those pictures are simply amazing. As always:)


Blogger Siru said ... (10:40 AM) : 

The project seems like a great idea! I'm kind a impressed that Burberry would be so free minded!

juliet xxx


Blogger Jorge from W Palm Beach said ... (10:41 AM) : 

Great pictures, especially the first one. I will be sure to check Burberry's website as well. Fashion magazines keep talking about an investment piece- IMHO, there is nothing like these trench coats that you will use year after year.


Blogger Odin's Maven said ... (10:42 AM) : 

Both trenchees look stunning. The guy in Berlin is simultaneously movie-beautiful and subversive, and the androgyne in the New York picture ...well, I love the stance, the boots, but most of all, I love the trout tattoo!


Anonymous Elaine said ... (10:42 AM) : 

A second look surprised me at the young man in NYC with the tattoo on his arm! Eagerly awaiting for the Burberry link to work... Your book was wonderful!


Blogger FASHION SNAG said ... (10:51 AM) : 

wow, these are great photos. gorgeous. Stances are beautiful too.


Blogger Couture Coco said ... (11:03 AM) : 

TRULY STUNNING! Love everything, the subject, background, dynamism, colours and feel of all the photos.
It really shows how much you enjoyed the project! Bravo!


Anonymous Anonymous said ... (11:06 AM) : 

Great project & creative thinking...did they ask you to do the equivalent for their scarf ? probably too cliche...


Blogger Ania said ... (11:13 AM) : 

this got me excited! some of my absolutely favourite things combined - burberry, london, trenches and amazing photography.

+ they chose a great song for the website


Blogger Vanilla. said ... (11:16 AM) : 

lovely project, the pictures are gorgeous as always :)


Anonymous Anonymous said ... (11:33 AM) : 

Great photos Scott! Congrats to you and to Burberry. However, I must admit I do prefer Aquascutum to Burberry. :)

When will you be in Helsinki?


Anonymous Renato said ... (11:33 AM) : 

just bought your book! lovely! full of pasion, full of life of style, of joy! beautiful!
by the way, aren't u coming to belgium (antwerp or closer) to signings?????????


Anonymous La Fashioniste said ... (11:34 AM) : 

You did súch a great job, wowie. :)


Blogger Nick Leonard said ... (11:38 AM) : 

The NYC photo is so captivating!


Blogger Francesca Robertson said ... (11:44 AM) : 

wow those pics are so cool. im all about the trenches. I recently picked one up from a street vendor and blogged about it today!! <-- two girls living in nyc and chicago blogging all things fashion!



Blogger Catherine said ... (11:44 AM) : 

Wow! A cool project on such a historically important piece of clothing!

There was a great article in the New Yorker back in September about Burberry and Christopher Bailey that you would enjoy if you missed it:

The most interesting thing about the Burberry gaberdine trench coat, is that it was a military innovation first and fashionable outerwear second. The article likens Burberry to Dupont in terms of inventiveness!

- C


Blogger Marina said ... (11:44 AM) : 

you did some really great work! the burberry trench is so iconic and gahh just amazing! great subjects and i love your blog! any chance of you coming to Pittsburgh?


Blogger Soren Lorensen said ... (11:48 AM) : 


new york city wins hands-down


Blogger Lucas Jones said ... (12:03 PM) : 

i have such a love/hate relationship with the fish tat.


Anonymous Vinda Sonata said ... (12:05 PM) : 

oh, i love those photographs :) you are so talented! the Berlin man on the left done the trench very well in a casual-army kind of way.



Anonymous Style Odyssey said ... (12:08 PM) : 

exciting project. who doesn't love a Burberry trench!
i will head over to their new site to see more of your marvelous work.


Anonymous Anonymous said ... (12:10 PM) : 

all three photo's illustrate how macho style is anything but.


Anonymous Rachel said ... (12:12 PM) : 

I love these 3 pics, I've been really drawn to these dusky brown colours recently so this has reaffirmed what I thought!

Just discovered your site, it's great!


Anonymous melinda said ... (12:14 PM) : 

Love your subject matter, how lucky you are! Some other lucky person is walking around wearing my Burbery scarf I left in the Nashville airport on my way to NYC. How unlucky for me!


Blogger Ljubica said ... (12:37 PM) : 

what a cool collaboration.. i bet you had a lot of fun! love the two you've showed here, i'm going to go check out the burberry website right now!


Anonymous john Taylor said ... (12:38 PM) : 

just check out the Burberry site… great gig, great images congrats


Blogger Unknown said ... (12:39 PM) : 

Beautiful shoots!!!



Blogger Stjarna said ... (12:48 PM) : 

Love the last photo!! :)


Anonymous Anonymous said ... (1:00 PM) : 

Awesome! Super great pics, as always, Sart...Bravo to Burberry for they expansive thinking!


Anonymous Dani said ... (1:04 PM) : 

I like how the trench shows off her tattoo.
although i guess you don't need burberry to do that :P


Blogger Dream Sequins said ... (1:21 PM) : 

Effortless style in New York. Love the rumpled, androgyny.


Blogger Daniel said ... (1:55 PM) : 

Burberry does make the best trenches. This project is brilliant!

Let's grow up Later


Anonymous Anonymous said ... (1:56 PM) : 

really great project, love so many of the photos! wonderful!


Blogger SabinePsynopsis said ... (3:09 PM) : 

Great pictures. I've been living in Berlin for 25 years. Have I ever seen 2 such stylish guys? I don't think so. Maybe it's your camera?!?


Blogger Pret a Porter P said ... (3:17 PM) : 

i would be completely lost without my trench coats, so i'm really going nuts for all the pictures you took. i like the diversity of the shots too.


Blogger Lorena said ... (3:45 PM) : 

Ahhh Burberry trench's are so extremely covetable. Awesome collaboration!


Anonymous Anonymous said ... (3:49 PM) : 

Is it just me, or does the collar of a trench coat practically beg to be flipped up? A trench coat with a popped collar screams mystery and ruggedness.


Anonymous Claire L. said ... (3:50 PM) : 

ohhh I LOVE the second shot - Beautiful!!!!!! The colors, the stance, the fish tattoo. And red hair!


Blogger X said ... (3:52 PM) : 

Excellent photos, fascinating subjects, great trenches.


Blogger Plus Belle Ma Vie said ... (3:55 PM) : 

I saw it, and it is really awesome !

One day I'll have one too !


Anonymous Marta said ... (4:13 PM) : 

The New York pic is absolutely stunning! It has a lot of attitude there and a feeling of something historical...the way the boy looks. It makes me think of the streets in the really old photos from the 1900's beginning. Love it!


Blogger uhuhuhjn said ... (4:17 PM) : 

love her style


Blogger JoJo Lobato said ... (4:20 PM) : 

OMG, just loved the style of guys in Berlin.. great skinnys!


Anonymous Meadow said ... (4:23 PM) : 

oh la la! the german gentlemen are delicious. love the looks.


Anonymous Em said ... (4:36 PM) : 

Amazing project, congrats! Just looked at website and it's stunning.


Blogger LOVESTRUCKCOW said ... (5:15 PM) : 


you are a hardworking man!! great site


Anonymous K Y M said ... (8:40 PM) : 

that last picture is going to stay with me for a long time. what an astounding portrait of new york city.


Anonymous Anonymous said ... (9:58 PM) : 

Really, no one makes a trench like Burberry! Great marketing on their behalf...and who better to shoot it than you! Awesome collab, Scott!



Blogger samvt said ... (10:09 PM) : 

Perhaps the reason there isn't much diversity in the subjects you found wearing Burberry trench coats is because they cost upwards of $1000.


Anonymous Anonymous said ... (10:54 PM) : 

Absolutely wonderful! The shot of the NYC guy is PERFECTION! My goodness, I dig everything about it! Are there anymore of him?


Anonymous jenny said ... (11:41 PM) : 

Cool pictures matched by a cool soundtrack.


Blogger anu said ... (4:27 AM) : 

Very handsome those Berliners... Whoa.


Blogger Diana said ... (6:21 AM) : 

Congratulation! Great idea, great job! I love trench-coats, but I will never have enough money to afford an original burberry.
But you know what, it is perhaps better so. because if i had the money, I had no idea which one i´d choose. I love them all!!!
All of these people are beautiful!


Anonymous Mimi said ... (7:32 AM) : 

OMG what astonishing pictures from Berlin and NYC. They just made my day. Thanks!


Blogger CW said ... (8:45 AM) : 

Burberry makes a wool single breasted trench in a color close to Brit racing green. My father wore it for years.


Blogger Dollzz said ... (12:14 PM) : 

I am working with Burrbery orders in Lithuania, love this company! Nice brand! You've posted great photos also!
Dollzz from Lithuania :)


Anonymous Anonymous said ... (1:46 PM) : 

le last one is amazing !!!!


Anonymous Pyare said ... (2:43 PM) : 



Anonymous Anonymous said ... (8:14 PM) : 

nice camera!


Anonymous kelvin said ... (11:48 PM) : 

what is the cap that the guy is wearing in the first pic ? it looks hot!


Blogger Cloud 10 By LV said ... (9:30 AM) : 

My dream is to own the classic tan Burberry trench...

I am slowly but surely working towards that goal.

Check My Blog Out Yall!!


Blogger william perkins said ... (11:11 AM) : 

harriet the spy grew up to be totally hot!


Blogger asphalt and air said ... (5:11 AM) : 

that last photo has made me stop dead in my tracks.
brilliant shot!
and such a nice looking lad!


Anonymous floss angeles said ... (9:39 PM) : 

her...! yowsa.


Anonymous Anonymous said ... (9:03 AM) : 

the androgynous looking guy with the trout tattoo looks very cool.
i wish i know what this guy is wearing inside that trench..


Anonymous Anonymous said ... (9:47 AM) : 

well, this project really looks great! but, Burberry didn´t have to pay for it... at least models were for free...


Blogger iryś said ... (5:45 PM) : 

I can`t find out how old is this guy...whatever cool :)


Anonymous Gia said ... (3:05 AM) : 

The photos are all so lovely.


Anonymous Anonymous said ... (1:02 PM) : 

Nice that pictures were also taken in germany in most cases there are always these typicall places chosen like NY paris and so on


Anonymous Ange said ... (5:34 AM) : 

Wonderful photos with beautiful light. I can almost feel the sun just looking at them!


Blogger Antonius Block said ... (5:07 AM) : 



Blogger Antonius Block said ... (5:13 AM) : 



Anonymous Winter Coats said ... (5:46 PM) : 

I really like your photos shot with Burberry project, scott. Thanks.


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