The Sartorialist for Burberry's Art of the Trench
London
Recently I had a chance to work on a great project for Burberry.
Over a several month period I was to shoot 100 different people wearing a Burberry trench or Burberry outerwear.
So, during my trips to Venice or Berlin or Toronto I was constantly looking for subjects while still doing my "regular" job for the blog and GQ.
The results of this project were unveiled today at Burberry's new website Art of the Trench.
It is a great site that celebrates the heritage and history of the Burberry trench.
I have to admit that this project is probably my favorite collaboration that I have done with any big brand. I was quite flattered by the total freedom and support I was given by the Burberry team. I know how closely they guard their creative output, so to have such freedom was very liberating. Actually, the only thing they kept requesting was more diversity of the subjects, which I was more than happy to try and find.
Here are just a few of my favorite shots from this project.
Berlin
New York City
Comments on "The Sartorialist for Burberry's Art of the Trench"
-
Unknown said ... (10:16 AM) :
-
The Photodiarist said ... (10:17 AM) :
-
Unknown said ... (10:18 AM) :
-
Anonymous said ... (10:19 AM) :
-
Anonymous said ... (10:20 AM) :
-
jolie jamie said ... (10:21 AM) :
-
hassia said ... (10:23 AM) :
-
xenia said ... (10:26 AM) :
-
Anne Bernecker said ... (10:29 AM) :
-
Emilie said ... (10:30 AM) :
-
Barbora said ... (10:34 AM) :
-
Siru said ... (10:40 AM) :
-
Jorge from W Palm Beach said ... (10:41 AM) :
-
Odin's Maven said ... (10:42 AM) :
-
Elaine said ... (10:42 AM) :
-
FASHION SNAG said ... (10:51 AM) :
-
Couture Coco said ... (11:03 AM) :
-
Anonymous said ... (11:06 AM) :
-
Ania said ... (11:13 AM) :
-
Vanilla. said ... (11:16 AM) :
-
Anonymous said ... (11:33 AM) :
-
Renato said ... (11:33 AM) :
-
La Fashioniste said ... (11:34 AM) :
-
Nick Leonard said ... (11:38 AM) :
-
Francesca Robertson said ... (11:44 AM) :
-
Catherine said ... (11:44 AM) :
-
Marina said ... (11:44 AM) :
-
Soren Lorensen said ... (11:48 AM) :
-
Lucas Jones said ... (12:03 PM) :
-
Vinda Sonata said ... (12:05 PM) :
-
Style Odyssey said ... (12:08 PM) :
-
Anonymous said ... (12:10 PM) :
-
Rachel said ... (12:12 PM) :
-
melinda said ... (12:14 PM) :
-
Ljubica said ... (12:37 PM) :
-
john Taylor said ... (12:38 PM) :
-
Unknown said ... (12:39 PM) :
-
Stjarna said ... (12:48 PM) :
-
Anonymous said ... (1:00 PM) :
-
Dani said ... (1:04 PM) :
-
Dream Sequins said ... (1:21 PM) :
-
Daniel said ... (1:55 PM) :
-
Anonymous said ... (1:56 PM) :
-
SabinePsynopsis said ... (3:09 PM) :
-
Lorena said ... (3:45 PM) :
-
Anonymous said ... (3:49 PM) :
-
Claire L. said ... (3:50 PM) :
-
X said ... (3:52 PM) :
-
Plus Belle Ma Vie said ... (3:55 PM) :
-
Marta said ... (4:13 PM) :
-
uhuhuhjn said ... (4:17 PM) :
-
JoJo Lobato said ... (4:20 PM) :
-
Meadow said ... (4:23 PM) :
-
Em said ... (4:36 PM) :
-
LOVESTRUCKCOW said ... (5:15 PM) :
-
K Y M said ... (8:40 PM) :
-
Anonymous said ... (9:58 PM) :
-
samvt said ... (10:09 PM) :
-
Anonymous said ... (10:54 PM) :
-
jenny said ... (11:41 PM) :
-
anu said ... (4:27 AM) :
-
Diana said ... (6:21 AM) :
-
Mimi said ... (7:32 AM) :
-
CW said ... (8:45 AM) :
-
Dollzz said ... (12:14 PM) :
-
Anonymous said ... (1:46 PM) :
-
Pyare said ... (2:43 PM) :
-
Anonymous said ... (8:14 PM) :
-
kelvin said ... (11:48 PM) :
-
Cloud 10 By LV said ... (9:30 AM) :
-
william perkins said ... (11:11 AM) :
-
asphalt and air said ... (5:11 AM) :
-
floss angeles said ... (9:39 PM) :
-
Anonymous said ... (9:03 AM) :
-
Anonymous said ... (9:47 AM) :
-
iryś said ... (5:45 PM) :
-
Gia said ... (3:05 AM) :
-
Anonymous said ... (1:02 PM) :
-
Ange said ... (5:34 AM) :
-
Antonius Block said ... (5:07 AM) :
-
Antonius Block said ... (5:13 AM) :
-
Winter Coats said ... (5:46 PM) :
post a commentOhhh OMG! Awesome project.
You're so talented.
Lovely pic. I loveeeedd Berlin. haha
Have a great week.
Beautiful shots. The first and last are my favorites. What a terrific project!
beautiful!
love it all
love your post
http://www.mercedessalazar.com/new_en/
absolutely gorgeous fashion jewelry
fantastic concept! i love the last picture.
were you looking for people wearing burberry trenches or were you carrying some around with you?
.. might be a silly question :)
Very cool, looking forward to checking that out!
www.joliejamie.blogspot.com
great idea
good
What a fascinating and inspiring project...the website looks amazing! Congratulations Scott and Burberry!!!
http://annebernecker.wordpress.com/
I'm very impressed. That's amazing!
Congrats on this new collaboration, it's a great project!
Emilie
The immortal trench coat!!!! I've checked the Burberry website and those pictures are simply amazing. As always:)
www.barboradudinska.blogspot.com
The project seems like a great idea! I'm kind a impressed that Burberry would be so free minded!
juliet xxx
Great pictures, especially the first one. I will be sure to check Burberry's website as well. Fashion magazines keep talking about an investment piece- IMHO, there is nothing like these trench coats that you will use year after year.
Both trenchees look stunning. The guy in Berlin is simultaneously movie-beautiful and subversive, and the androgyne in the New York picture ...well, I love the stance, the boots, but most of all, I love the trout tattoo!
A second look surprised me at the young man in NYC with the tattoo on his arm! Eagerly awaiting for the Burberry link to work... Your book was wonderful!
wow, these are great photos. gorgeous. Stances are beautiful too.
www.FashionSnag.com
TRULY STUNNING! Love everything, the subject, background, dynamism, colours and feel of all the photos.
It really shows how much you enjoyed the project! Bravo!
Great project & creative thinking...did they ask you to do the equivalent for their scarf ? probably too cliche...
this got me excited! some of my absolutely favourite things combined - burberry, london, trenches and amazing photography.
+ they chose a great song for the website
lovely project, the pictures are gorgeous as always :)
B.
Great photos Scott! Congrats to you and to Burberry. However, I must admit I do prefer Aquascutum to Burberry. :)
When will you be in Helsinki?
just bought your book! lovely! full of pasion, full of life of style, of joy! beautiful!
by the way, aren't u coming to belgium (antwerp or closer) to signings?????????
:D
:D
You did súch a great job, wowie. :)
The NYC photo is so captivating!
wow those pics are so cool. im all about the trenches. I recently picked one up from a street vendor and blogged about it today!!
lekisskiss.blogspot.com <-- two girls living in nyc and chicago blogging all things fashion!
xoxo,
F
Wow! A cool project on such a historically important piece of clothing!
There was a great article in the New Yorker back in September about Burberry and Christopher Bailey that you would enjoy if you missed it: http://www.newyorker.com/reporting/2009/09/14/090914fa_fact_collins
The most interesting thing about the Burberry gaberdine trench coat, is that it was a military innovation first and fashionable outerwear second. The article likens Burberry to Dupont in terms of inventiveness!
- C
http://littlehouseofstyle.blogspot.com/
you did some really great work! the burberry trench is so iconic and gahh just amazing! great subjects and i love your blog! any chance of you coming to Pittsburgh?
helllooooo
new york city wins hands-down
i have such a love/hate relationship with the fish tat.
http://www.lucasjonesart.blogspot.com
oh, i love those photographs :) you are so talented! the Berlin man on the left done the trench very well in a casual-army kind of way.
-Vinda
exciting project. who doesn't love a Burberry trench!
i will head over to their new site to see more of your marvelous work.
all three photo's illustrate how macho style is anything but.
I love these 3 pics, I've been really drawn to these dusky brown colours recently so this has reaffirmed what I thought!
Just discovered your site, it's great!
Love your subject matter, how lucky you are! Some other lucky person is walking around wearing my Burbery scarf I left in the Nashville airport on my way to NYC. How unlucky for me!
what a cool collaboration.. i bet you had a lot of fun! love the two you've showed here, i'm going to go check out the burberry website right now!
just check out the Burberry site… great gig, great images congrats
Beautiful shoots!!!
Cindrella
Love the last photo!! :)
Awesome! Super great pics, as always, Sart...Bravo to Burberry for they expansive thinking!
lovely...
I like how the trench shows off her tattoo.
although i guess you don't need burberry to do that :P
Effortless style in New York. Love the rumpled, androgyny.
Burberry does make the best trenches. This project is brilliant!
Let's grow up Later
really great project, love so many of the photos! wonderful!
Great pictures. I've been living in Berlin for 25 years. Have I ever seen 2 such stylish guys? I don't think so. Maybe it's your camera?!?
Ahhh Burberry trench's are so extremely covetable. Awesome collaboration!
http://ganymedekids.blogspot.com
Is it just me, or does the collar of a trench coat practically beg to be flipped up? A trench coat with a popped collar screams mystery and ruggedness.
ohhh I LOVE the second shot - Beautiful!!!!!! The colors, the stance, the fish tattoo. And red hair!
Excellent photos, fascinating subjects, great trenches.
I saw it, and it is really awesome !
One day I'll have one too !
The New York pic is absolutely stunning! It has a lot of attitude there and a feeling of something historical...the way the boy looks. It makes me think of the streets in the really old photos from the 1900's beginning. Love it!
love her style
OMG, just loved the style of guys in Berlin.. great skinnys!
oh la la! the german gentlemen are delicious. love the looks.
www.vivaswag.com
Amazing project, congrats! Just looked at website and it's stunning.
LOVE
you are a hardworking man!! great site
http://artofthetrench.com/
that last picture is going to stay with me for a long time. what an astounding portrait of new york city.
Really, no one makes a trench like Burberry! Great marketing on their behalf...and who better to shoot it than you! Awesome collab, Scott!
- http://21arrondissement.com
Perhaps the reason there isn't much diversity in the subjects you found wearing Burberry trench coats is because they cost upwards of $1000.
Absolutely wonderful! The shot of the NYC guy is PERFECTION! My goodness, I dig everything about it! Are there anymore of him?
Cool pictures matched by a cool soundtrack.
Very handsome those Berliners... Whoa.
Congratulation! Great idea, great job! I love trench-coats, but I will never have enough money to afford an original burberry.
But you know what, it is perhaps better so. because if i had the money, I had no idea which one i´d choose. I love them all!!!
All of these people are beautiful!
OMG what astonishing pictures from Berlin and NYC. They just made my day. Thanks!
Burberry makes a wool single breasted trench in a color close to Brit racing green. My father wore it for years.
I am working with Burrbery orders in Lithuania, love this company! Nice brand! You've posted great photos also!
Dollzz from Lithuania :)
le last one is amazing !!!!
Brilliant!
nice camera!
what is the cap that the guy is wearing in the first pic ? it looks hot!
My dream is to own the classic tan Burberry trench...
I am slowly but surely working towards that goal.
Check My Blog Out Yall!!
harriet the spy grew up to be totally hot!
that last photo has made me stop dead in my tracks.
brilliant shot!
and such a nice looking lad!
her...! yowsa.
the androgynous looking guy with the trout tattoo looks very cool.
i wish i know what this guy is wearing inside that trench..
well, this project really looks great! but, Burberry didn´t have to pay for it... at least models were for free...
I can`t find out how old is this guy...whatever ...is cool :)
J'adore!
The photos are all so lovely.
www.lavie-a-lamode.blogspot.com
Nice that pictures were also taken in germany in most cases there are always these typicall places chosen like NY paris and so on
Wonderful photos with beautiful light. I can almost feel the sun just looking at them!
¡Mooola!
¡Mooola!
I really like your photos shot with Burberry project, scott. Thanks.