Shopping Vintage @ Amarcord, Williamsburg, NYC
I love the idea of vintage and I love people with a great eye for wearing vintage, but personally, I just don't have the patience to shop at vintage stores.
Usually they are overstuffed and poorly edited, and once you find a piece you love, it is never in your size.
However, I popped into Amarcord in Williamsburg during the marathon on Sunday (no, I wasn't running), and I was pleasantly surprised at how beautifully the shop was presented--wonderful color stories and very well-edited. I've said it a million times: retail is all about edit and presentation. Vintage stores are not immune to this rule, and if they follow it, they soar over their competition.
Even without buying anything, I loved going through the racks and marveling at the colors, patterns, and texture play. These photos were not items I edited myself; this is exactly how I found them on the rack.
Amarcord has a few locations:
SoHo - 252 Lafayette St
Williamsburg - 223 Bedford Ave
Showroom and Archive (by appointment) - 242 Wythe Ave