The one body area a woman is most worried about is her hips, thighs and butt. Right?
So why would a designer ever make a dress that specifically brings more attention, weight, and bulk to that area?
This is a perfect example of the disconnect between fashion and real people. I mean, if you only have 30-something looks in a show to tell your story for that season why waste any of them on designs that would never sell (especially in this economy) or even push the "art" of fashion in a reasonable direction. That ruffle detailing is great (and, to be fair, Preen did offer other options with that detail), but there must be other ways to use it so that it doesn't strongly detract from a woman's body.