On The Street...Mr. Wilcox of Lord Willy's, Nolita
One of the smartest strategies that Mr. Wilcox ,owner of Lord Willy's, has implemented since opening his Nolita shop is using "vintage" fabrics for their tailored jackets. The "vintage" fabrics ,like the hopsack jacket Mr. Wilcox is wearing, usually only allows for a limited production run (sometimes less than 10 jackets are made).
This really only works for a company with their own retail outlets but it does offer the potential for a whimsical variety of color, patterns and fabrications which seems to be the whole idea behind Lord Willy's anyway.


Comments on "On The Street...Mr. Wilcox of Lord Willy's, Nolita"
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alexandre said ... (11:28 AM) :
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Anonymous said ... (6:40 AM) :
post a commentFashion can never have enough good ideas..Bravo!
Actually I believe the fellow at Freeman's is doing the same thing (with vintage fabrics).
I think Mr. Wilcox is a charming gentleman, but if the ready-to-wear shirt line is indicative, I think the material quality has some ways yet to go to be attractive at that price point.
the fabric might be nice, but it seems like the jacket is too big for him.
Liking that look, great site you have here.
-amillionpieces
It's happening for hoodies as well - Just look at those Leroy Jenkins pieces out there...
I like the light shoes with the jeans.