Watch Out J.Crew Here Comes Ralph's Rugby

Ralph Lauren has just opened New York's first Rugby store on University Place in Greenwich Village. Rugby is priced for direct competition with J.Crew and Ralph's other more Modernist Club Monaco chain. The collection retains all of Ralph's signature styling but adds a slightly sinister element with its Skull and Cross"bones" logo embroidered on pants, as graphics on tailored dress shirts, and as patches that can be sewn on for a small additional charge. Does that count as MTM?. The overall look is Ralph meets the Libertines( A Jeffery's designer label favorite).

Uptown, Downtown, Eastside now Westside. Ralph will soon give his vintage inspired RRL collection another try in the West Village. This time RRL will join two recently opened Ralph Lauren Collection stores (Men's and Women's) on the newly chic Bleecker Street. Construction crews are busy "aging" the site to perfection right now.