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The Sartorialist in Seoul, South Korea!


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Monday, January 03, 2011

The Sartorialist in Seoul, South Korea!

Happy New Year!!

This week I will be shooting a commercial project in Seoul, South Korea. However, I will also have a little time to run the streets.

So... any recommendations?

Cool neighborhoods, shops, specific streets, cafes, events, etc?

In the past the input from my audience has been incredibly helpful to me.

Right after Seoul I will be heading to Florence for Pitti Uomo and then on to Milan and Paris for the men's collections. I'll return to Seoul after Paris, so if I missed anything I'll have a second chance.

I had a great holiday but I'm really ready to get back to work.

Comments on "The Sartorialist in Seoul, South Korea!"


Anonymous Anonymous said ... (4:43 PM) : 

Myeongdong district. Great shopping district with incredible style.


Anonymous Anonymous said ... (4:46 PM) : 

You aré really lucky!! I have heard that korea people aré really gorgeous xd!!



Anonymous Anonymous said ... (4:46 PM) : 

karosoo-gil! a street located inside apkujung area. hot, fashionable!! a MUST go place!


Blogger Modowy Maniak said ... (4:48 PM) : 

Hey! Great blog! Happy New Year.


Blogger NHJ said ... (4:49 PM) : 

Myeongdong is the most popular shopping area.
Apgujeong has high end brands.
Hongdae, near Hongik University, is more funky and creative. has great info:

Can't wait to see photos.


Blogger Jessica said ... (4:50 PM) : 

I definitely recommend going to Hongdae in Seoul as well as visit the Cheonggyecheon River.

Also have pastries at Paris Baguette. They are everywhere and they have tasty pastries!


Blogger Shevah said ... (4:50 PM) : 

How exciting. I can't wait to see what inspirational photos arise from South Korea!


Anonymous B. in the Know said ... (4:51 PM) : 

One day I want a job where I can say, "I enjoyed my holiday but am rady to get back to work." Love that you love what you do! Enjoy Seoul and Happy New Year!
Much love,


Anonymous Anonymous said ... (4:51 PM) : 

definately that one. also, both shinsadong and yeonsei university districts offer tons. i'd love to see pics from korea on this site. good luck!


Blogger Liz said ... (4:51 PM) : 

Hongdae. The area is basically the arty area. There are tons of unique European style, urban style, you name it style cafes, boutiques, and cool art students hanging out.


Anonymous kiki said ... (4:53 PM) : 

check out the beautiful streets of Amsterdam,
they'll melt your heart


Anonymous Anonymous said ... (4:54 PM) : 

Can't wait to see your snaps of Pitti. In dire need of wardrobe suggestions like only the men at Pitti can give.

Have a great trip!!!


Anonymous Anonymous said ... (4:55 PM) : 

apkujeong and gangnam are both really nice areas in seoul


Blogger Aromy said ... (4:55 PM) : 

I was in Seoul this past summer. I found particularly helpful. One of my favorite areas is Hongdae (Hongik University area). It's a wonderfully artsy neighborhood with lots of great local dives and a very fashionable crowd. In fact, most neighborhoods revolve around the local universities. Resulting in lots of cool boutiques nearby. And though Insadong is full of tourists, it's a great place to peruse the shops for traditional and exceptional gifts. In most places in Seoul, be prepared for 24/7 shopping. Safe travels! And I can't wait to see your photos!


Anonymous Anonymous said ... (4:57 PM) : 

Anon is right--Myeongdong is where a lot of Korean fashion mags get their inspiration from (especially right outside Aland, hah). Head to Gangnam/Apgujeong for upscale fashion sightings.


Anonymous Sunny Kim said ... (4:59 PM) : 

U gotta make it to Cheongdam-Dong or Garosoogil...also...Hongik university area used to be pretty good. I miss Korea so much and am jealous of u!!!


Anonymous hugo said ... (4:59 PM) : 

1. chung-dam-dong (high fashion like madison ave)
2. sam-chung-dong (lots of antiques, galleries, and cute cafes and boutiques.)
3. hong-ik university area (young artists, more contemporary, interesting fashion scene...)
4. ee-tae-won (great restaurants and cafes. you'll see lots of foreigners here)


Blogger Mary Beth at ✄ Yarn U ✄ iPhone app said ... (5:00 PM) : 

Find some cool Koreans who sew and make their own clothes...


Anonymous Anonymous said ... (5:03 PM) : 

Seoul is such a beautiful city with many different sides to it. I agree the the university areas (Hongdae, Yonsei) are prime for street life, of which there is a lot in Korea, as well as MyueongDong for younger styles. Enjoy!


Anonymous Anonymous said ... (5:04 PM) : 

yes! karosso-gil is a must must must


Anonymous JB said ... (5:04 PM) : 

Wow, I wish I were there to show you around. Here are a few areas that I love (I grew up in Seoul):

- Chungdam-dong is where you can find all the designer clothing stores, boutiques, high-end restaurants (including Korean fusion restaurants that i recommend you to try), wine bars, and cafes. This area and Apgujung-dong are most likely where you will find Satoralist-worthy fashionistas. :)

- Apgujung-dong is literally right next to Chungdam-dong. Again, lots of shops and restaurants. A little bit more down-to-earth, but still fancy enough.

- Samchung-dong is across the river in the Northern side, where the old palaces are. This was most of my friends' favorite area-- a tree-sided street by the mountains and palace, surrounded by galleries, cafes and traditional tea places. Seoul is surprisingly a great city for modern art exhibitions (including photography)--, and most of the lovely art museums and galleries are around this area. Check out what exhibitions are going on online. There's even a free bus that takes you to different art museums.

- A lot of young people and ex-pats will be seen at Itaewon (former American military base-- now just another place to hang out) and Hongik University.

Have a great time!


Anonymous Anonymous said ... (5:08 PM) : 

i also recommend Hongik university street! U can see unique people a lot~^^ Welcome !!!


Anonymous Anonymous said ... (5:08 PM) : 

i am a big fan of your blog! happy to hear that you are in seoul!

* Hongdae area (around Hong-Ik University) - Alternative culture, clubs, cafes, and so on.

* Chungdam Dong - Luxury or somewhat peculiarly posh area.

* Gangnam Station - Easy pop culture

* Samchung dong - Popular for dating out

* Munrae Dong - Area has been plan to be demolished but until then artists gathered and live around.

* Garosu Gil - small and big cafes, explore not only main street but the streets behind

* Yeuido - Finance area


Blogger Jae Young said ... (5:08 PM) : 

Samcheong-dong has lots of cute little galleries. If you want students, there are tons in Shinchon, cos there are quite a few universities there. Myeongdong has tons of shopping so lots of young kids. Dongdaemun and Namddaemun are fun, cos you can see the cheap, Korean stuff.

Gangnam/Apugujeong-dong are considered the posh, hot spots, but I find those neighborhoods to be a little soulless and too wannabe Western, but you might find some spiffy looks there. Have fun! I love Seoul, so much amazing food and definitely a city. It's changed so much in the last 20 years, it was like a whole new world for me. I am SO excited to see what you shoot!!


Blogger Nolita said ... (5:11 PM) : 

Would love to go to Seoul.

FB: Nolita Vintage Shop & Blog


Anonymous Anonymous said ... (5:12 PM) : 

When you get hungry, get bulgogi (a sweet barbecued meat), kimchi (a pickled cabbage that acts as a side dish to anything, jigae (a hot,spicy stew with tofu), or bibim bop (a huge salad over rice).


Blogger AP23 said ... (5:13 PM) : 

Happy New Year!


Anonymous Eva said ... (5:15 PM) : 

Oh I loved Seoul when I was there a little over 2 years ago. The girls are so trendy there and the fashion is fun and playful. I loved going to the market halls and staring at (and sampling) the different foods.
Check out the walkways along the river, surely there will be great opportunities for some shots there


Blogger KIM JI HYE said ... (5:17 PM) : 

welcome to Seoul !!!!


Anonymous Anonymous said ... (5:19 PM) : 

I'm so happy you're going to Seoul!

Myeong dong is great. The food court in the Lotte Department store is very good for point-and-order meals.

Cheongdam Dong is a high-end shopping area with art galleries all around. Cafe 74 is a Korean-style Italian restaurant, great for people watching and wine drinking. Tell the owner his niece in America recommended it to you!
83-20 Cheongdam-dong, Gangnam-gu, Seoul
South Korea

There is really fun night shopping and street food in DongDaeMun Market! More of an everyday-people shopping area with lots of young people. Go after 9pm.

I also love Cheong Gye Cheon stream at night, because it's beautifully lit...

My favorite palace is Chang Deok Gung, smaller and more intimate than Gyeong bok gung. They have English tours several times a day.

Have a great time!


Blogger THESTREETFASHION5XPRO said ... (5:23 PM) : 

happy new year vediamo a firenze e a milano


Anonymous Anonymous said ... (5:23 PM) : 

Ewha University and Apgujungdo


Anonymous Seomi said ... (5:28 PM) : 

Hong Ik University neighborhood is a cool place too. It's famous for indie bands' performances, night life, flea markets, cafes, and bars.

If you want to experience traditional Korean culture, you should go to Insadong.

I also recommend going to the night market in Dongdaemun. The market is a mixture of old and new, selling all types of goods,and it's open till 5am!.

Myeongdong, Samchung-dong, daehangno, and apgujeong are must-go places too.

Hope you have a great time, and I can't wait to see all your cool pictures of Seoul!


Anonymous Anonymous said ... (5:29 PM) : 

Katie Merchant's blog, thank you, ok, is a must read for intimate photos of cafes, galleries and everyday life in Korea.


Blogger seomi said ... (5:29 PM) : 

Hong Ik University neighborhood is a cool place too. It's famous for indie bands' performances, night life, flea markets, cafes, and bars.

If you want to experience traditional Korean culture, you should go to Insadong.

I also recommend going to the night market in Dongdaemun. The market is a mixture of old and new, selling all types of goods,and it's open till 5am!.

Myeongdong, Samchung-dong, daehangno, and apgujeong are must-go places too.

Hope you have a great time, and I can't wait to see all your cool pictures of Seoul!


Anonymous Josh said ... (5:35 PM) : 

I'm so glad that you're coming to Seoul! This place is exploding with fashion. I'd echo some previous recommendations, but emphasize Hongdae. Super artsy. Super cool.

Don't concentrate on the "main drag" of Hongdae, either -- go back down the side streets. You might even find other photo shoots going on around noon next to coffee shops, or other boutiques. Oh, and Street Food is a must.


Blogger La Petite Marmoset said ... (5:44 PM) : 

Have a great time! I'm sure you'll find tons of cool places to shoot :)


Anonymous Anonymous said ... (5:52 PM) : 

seoul amaaaazing. i'm excited to see how you'll capture one of the most exciting, fast-paced and vivid cities in the world.
happy new year!


Anonymous Grace said ... (5:54 PM) : 

I would recommend hongdae (the area is known for the art school so a lot thriving artists and young art students). Cafe A is worth checking out - the owner just used this place as a storage house for furniture finds around the world. but now has also transformed it into a spacious but intimate cafe.

also Insadong (area of the past and present, lots of cool shops).

apujeong is upscale. where you'll find all major designers.

chungdamdong is also another place to find a lot of high-end retail.

garosugil has a lot of fun and cool cafes.

i'm so excited you're going to seoul, i hope you enjoy your stay. its a special place and unique time for korea right now. what takes you to seoul for 2011??


Anonymous Koo said ... (5:56 PM) : 

1) Rodeo street, Apgujeong-dong
2) Garosoogil, shinsa-dong
3) dongdaemoon or myeongdong street

If you need any suggestions or help about seoul, korea
lemme know


Anonymous Koo said ... (5:56 PM) : 

1) Rodeo street, Apgujeong-dong
2) Garosoogil, shinsa-dong
3) dongdaemoon or myeongdong street

If you need any suggestions or help about seoul, korea
lemme know


Blogger Cooper said ... (6:00 PM) : 


The best neighborhoods for fashion would either be downtown Gangnam, Apgujeong, and Myeongdong. Also definitely hit the area around Hongik University. It's probably the most popular nightlife spot in the city for young people and an obvious place to see interesting fashion. Enjoy!


Blogger Barry said ... (6:04 PM) : 

If you're interested in traditional Korean clothing, which is highly fashionable and stunningly beautiful, you might visit my friend Jung Hee Suk, the owner of Dawn Art Gallery (where she hand-sews traditional clothing using hand-woven fabrics dyed with natural materials).

Here's the address in central Seoul:

Dawn Art Gallery
127 Sokyuk Dong Jonglo Gu
Phone: 011-82-2-730-2949

Hee Suk is an amazing person - speaks good English, can introduce you to traditional Korean tea and pottery, has traveled widely, and once edited a Korean fashion magazine. She'd be a great resource on parts of Korean culture that are not easily experienced by short-term visitors.


Blogger Gina M. Kim said ... (6:05 PM) : 

Check out Hongdae (홍대). Loved the street shopping and shoppers when I last visited.

Gina M. Kim


Anonymous Anonymous said ... (6:12 PM) : 

WOW WELCOME TO THE SOUTH KOREA!!I have seen your pictures on korean fashion magazine. I am so excited!!You should go to Apgujeong, Hong-Dae, Myeong-Dong!! I can't wait to see your pictures what you think.


Anonymous Anonymous said ... (6:13 PM) : 

apgujeong is a lot of younger fashioniata types, chungdam is more older people, garosoogil is also a definite stop


Anonymous Anonymous said ... (6:17 PM) : 

You must experience Korean street food and take a stroll along the Cheonggyecheon River. Can't wait to see pics of your Korea trip!


Blogger Charysse Carlson said ... (6:20 PM) : 

Apgujeong is the best. Lived there for one year. Take my word.


Blogger Jungai said ... (6:28 PM) : 

Most people don't know, but all of Asia comes to Seoul to get their fashion fix on.
Myungdong is where all the tourist go to. You will see a lot of people from Japan and China. All of the major Korean and overseas brands will be there. The back streets will have great food shops and unique clothes.
Hongdea is where Seoul's young people go to shop, eat, and party. So there would be a good mix of coffee shops, restaurants, bars, and cloths. There are a lot of shops that sell one of a kind shoes and clothes that you can't get anywhere in Seoul, so keep your eyes open.
Dongdeamoon is the place you would go late at night. Great street food and cheap clothes. Make sure you bring someone that speaks Korean so that you can bargain for the best price.
Just like any city, the best places are off the beaten path. I hope that you have fun.


Anonymous Anonymous said ... (6:53 PM) : 

it would be interesting to go to more traditional places though, like insadong and han-ok-maeul. Where insadong is more "commercial" in a way that they sell a lot of souveniers and oriental deliciousnesses, at han-ok-maeul (literally means "korean traditional houses village") is calm and there you can really appreciate the culture... without consumerism. I think.

omg i wish i could go! it's been 2 years and I am dying to go...!


Anonymous Anonymous said ... (6:53 PM) : 

Have a safe trip given the tension between north and south.


Blogger 정민 said ... (7:06 PM) : 

it's incredible!! i live in Korea! and am a big fan of you. hongdae fits you!


Anonymous Princess Lia said ... (7:07 PM) : 

If I had to pick one place in Korea where I can spend 2 hours in -- it would definitely be Myeongdong :)


Have fun...!


Anonymous Anonymous said ... (7:07 PM) : 

Happy new year! And welcome yo Seoul!
Many people already recommended seoul's
Fashionable areas.
I agree Hongik university' area(you can see unique styles), Sinsadong-Garosugil&Chungdamdong(have a lot of designed clothes shops and good restaurants), Samchundong(has Korean style buildings and galleries) are best for your photos !
I really can't wait for your gorgeous photos!!
Anett from Seoul


Anonymous Anonymous said ... (7:08 PM) : 

how long will you be in seoul?


Blogger sangjoon kim said ... (7:11 PM) : 

I'm Korean who is living in Seoul and
interested in classic menswear.
(Also, I bought your book recently.

It seems that you only have limited
time, so I will inform only the
best spots in Seoul.

You know you can always find great people around great shops.

(Name of Store, Area)

1. Lansmere, Chung-Dam

The most luxurious menswear store
in Seoul.
You can find great labels like Cesare Attolini,Edward Green... and the
best quality custom-made suits.

2. San Fransisco Market, Ap-gu-Jung
Located around Do-San Park.
They have interesting collections
based on american classic like Harborsack. Also, next to this store there is the best shoestore in Korea. (Il Circo) This shoe store has
E. Green, Loake etc.

3. Jangmi-rasa, around Seoul
train station.

One of the most prestigious suitmakers
in Korea. They make suit using cashmere from colombo, lolo piana etc.

4. Andrew & Lesley, Gwang-hwa moon

Affodable but amazing small menswear store in seoul.

Other than shops, you can check areas like Myung-dong, Garosoo-gil and chungdam-dong for street shots.

It migit be tricky to fashionable
people in Korea.

If you have any difficulty in Korea
or need quick help, give me a call.
I will be happy to accomodate you.

My name is Jun
Cell phone number 010-5126-9566.
E-mail :


Anonymous Anonymous said ... (7:11 PM) : 

Welcome to Seoul, Korea!!! really!!
It's really amazing, your visit Seoul, our country.
I'm so happy and welcome~~
There are so many gorgeous & exciting place in Seoul.
Sinsadong, Apgujeoung, Hongik univ, Samchungdong, Insadong, Meoungdong...
I hope you have great time in Korea.


Anonymous Anonymous said ... (7:12 PM) : 

You will deffff come across some amazing street culture in Hongdae. Venture down some of the side streets and you will see some incredible fashions. Best of luck, enjoy Korea while you are here!


Anonymous Anonymous said ... (7:19 PM) : 

so excited to see photos from korea!! :)


Anonymous Anonymous said ... (7:26 PM) : 

around the Hongik univ is pretty good. Surely you'll find that you want!


Blogger Grace Pak said ... (7:27 PM) : 

I haven't been to Korea in a while but I remember loving Myongdong! I went several times with my mom and bought a lot of kitschy t-shirts, pens/pencils, stationary, cheap clothes etc. The vendors will give you a workout with their bargaining but what a great experience.

have fun and send my regards to the homeland,



Anonymous Kristin said ... (7:34 PM) : 

1. If you want Korean version of Medison and the 5th avenues in NYC, defininately Go to"Cheong Dam Dong"(Kang nam District),specifically near Galleria Department store.
2. If you want artsy and more of a hippie styles like in Greenwich village, then visit "Hongdae"area. (around Hong il univ.)
3. or you can also go to "Samsung Dong" where the big convention centers and conference amenities are located luring many Korean professionals in suit and participating in conferences and Koreans of young and old visiting nearby exihibtions or events.
4. If you want what Koreans wear to work, you should go to "Tehran ro" avenue (Gang Nam District) where lots and lots of tall buildings stand.

If you visit all of the above or at least some of them, you won't regret it. Hope you have a fun staying in Seoul. :D


Anonymous Anonymous said ... (7:37 PM) : 

After living in Korea for a year, Hongdae is a MUST. Try to find the playground (yes the playground! is very easy to find) and you will find unbelievable style from beat boxers and those there to listen. So funky and vibrant. A must.


Blogger comme fraiche said ... (7:37 PM) : 

First Seoul, then the European fashion shows, looking forward to your posts!


Anonymous AngelWearsYSL said ... (7:38 PM) : 

NO WAY!!!!!!!!! The sartorialist is in Seoul right now????????
Can't believe!

I too strongly recommend you to visit Hong-dae (a neighborhood near hong-ik university.), cool area, especially 9pm to mid night.

Chung-dam area is also unique, not crowd like Hong-dae does.

Hope you catch amazing styles! We Seoulers are as fashionable as New Yorkers and as funky as Londoners and as elegant as Parisian.

Enjoy Seoul! :)


Anonymous ellie said ... (7:39 PM) : 

can't wait to see what you find!


Blogger Bor said ... (7:39 PM) : 

Hey! Great blog! Happy New Year.


Blogger 정민 said ... (7:45 PM) : 

actually... it's very shy to say... i wish i am taken a picture by u


Anonymous Anonymous said ... (7:46 PM) : 

Great that you have visited Seoul.
I'd recommend Apgujeong-dong, especially Garosu-Gil(street). It is located in the south of Han River.
Hope you get some great photos there, if you visit. Good luck!!!


Blogger Susie said ... (7:47 PM) : 

HONGDAE for sure.

Ehwah also and gangnam has all the fashionistas. :]


Anonymous Yolanda said ... (7:50 PM) : 

Hook up with Felicia! She's a photographer and writer who is currently working on a book about the Seoul cafe scene!


Blogger sayablack said ... (7:57 PM) : 

Wow, I'm going to Seoul tomorrow!!
I go to there 4times every year for buying some jewelry.
I often go to Myongdong(明洞) and Namde-mon(南大門).

*sayablack from TOKYO*


Blogger 정민 said ... (7:59 PM) : 

its very shy to say i really wish im taken a picture by u in Korea!!


Anonymous Anonymous said ... (8:01 PM) : 

Definitely visit Sam Chung Dong(dong means district.) if you want to experience authentic Korean food and scene. Kwang wha moon, Kyung bok goong, insah dong and Dongbu i(sounds like 'e')-chon dong..these are also very good places to visit.

It will be fun hanging around Hongik university district. many of twenty something young Korean people hang around there. fun place.

I don't recommend visiting Apkujung or Chung dahm dong whatever.
fake American stores are full over there. only thing you can get from visiting those places is nothing but "disappointment".


Anonymous Anonymous said ... (8:02 PM) : 

This is so exciting! I would definitely stop by Karusuk-gil (spelling?) in shinsa-dong, Rodeo Road in Cheongdam-dong and the Hongdae area around Hongik University!


Blogger 지훈 said ... (8:14 PM) : 

I think Kwangjang market 2nd floor is the place you should go. there is many people have their own style. but i'm not sure you gonna like there or not. anyway wish your luck and welcome to Korea.


Blogger 정민 said ... (8:15 PM) : 

its shy to say but....
i wish i am taken a picture by u in Korea @^o^@


Anonymous Anonymous said ... (8:15 PM) : 

Along with the places already recommended,

Insa-Dong: Traditional art center/street with full of galleries, traditional cafe & restaurants: old but mixed with new.

Samchung-Dong: Close to the Bluehouse(Korea's White House: also called Cheong-wa-dae)and filled with little unique shops, galleries alongside of one of the old palace with national treatures, and museum

Places to find the Chic
- Abgujung-Dong (HYUNDAI Department Store)
& Chungdam-Dong (Galleria Department Store)

where 2 big department stores and famous luxury boutiques can be found...

Hope you enjoy your trip to Korea


Blogger effloresce said ... (8:18 PM) : 

Hongik University is also a good place to photo shoot, and other recommended places could be perfect choice to take some pictures of people such as Chungdam, Myeongdong or Apgujung. but I see you could find the clothes that you could find in the places would look similar to the clothes that you released on this page! because all the people work in the palces see "The Sartorialist" blog, your blog, and they wear after seeing your blog. So if you really wanna find Korean style of clothes.. you should go NAMDAEMUN, DONGDAEMUN which are old market of seoul for 500 years. And you could go ITAEWON which is the place for foreigners in Seoul and you could find fusion style of mixed fashion between Korean and other countries such as US and other South, Middle East and Central Asian countries. ah! you can find real Kitch culture of clothes in Dongdaemoon market. because they want to replicate Japanese style and US, EUROPEAN style and mixed style of the countries and it could be really interesting! .... my fiance is designer and she forced me to write this comments... if u hav a lot of time, say to your Korean partner or assistant that you wanna go "JJIMJILBANG"! thank yo for read this!
FOR YOUR WARMESR REGARDS! from the big fan of your blog!


Blogger kimchicsisters said ... (8:19 PM) : 



Anonymous jenny said ... (8:34 PM) : 

I recommend downtown of Ehwa Womans University (Seoul's #1 womans university). It's fun seeing all the different kinds of girls there and the occasional guy. Also, I just purchased your book! It's such a keepsake. And makes me feel more secure about my fashion choices.


Blogger Steve said ... (8:40 PM) : 

Guess pretty much everywhere's listed already. Though I would derecommend Dongdaemoon. My call would be Apgujung and Hongik Univ. And Jongro area's sometimes quite cool. Get to see awesome old folks from time to time.

Can't wait to see your view of Seoul.


Anonymous leepoo said ... (8:40 PM) : 

I think the best place is Apgujeong.
why do i recommend Apgujeong?

there is always beautiful girl that we want.


Anonymous Anonymous said ... (8:41 PM) : 

I've always thought 'What if Scott comes to Seoul and pictures those people here?' So this news is so surprising and joyous to me! :)
Hope you'll enjoy this city.

Many people have already suggested cool places so it seems I don't need to add anything. Just one personal opinion - there may be many foreigners (especially Japanese) in Myungdong so if you want to see more Koreans and their fashion, I think Hongik University area is a better place.


Blogger Heather said ... (8:46 PM) : 

give a visit to cafe MK2 located in Changseong-dong near Gwanghwamoon. It is run by a lighting designer and a photographer couple. They serve good coffee and homemade sandwiches and you can also sit on, enjoy vintage modern chairs, tables and lightings. There are quite a few art galleries in the area too.

Address: 1F, 122-2, Changseong-dong, Jongno-gu
Tel: +82 2 730 6420


Blogger New Interesting Manuscripts said ... (8:50 PM) : 

wow.....Korea?... what a wonderful country!!... and these days, it cool there yes...but to shop you better look for the place that has lots of people, nice to see peoples' faces... and street wear also....


Blogger Chan Woo said ... (8:53 PM) : 

While the upscale areas are covered by many commenters, I will throw in a vote for the Dongdaemun Market area, where a lot of young people come for cheap trendy fashion items.

For well dressed business people, the area around seoul finance center, with many foreign companies is good. Typical Korean business attire needs a lot of inspiration from this site.


Anonymous Anonymous said ... (9:02 PM) : 

Chungdam dong, dosan park! (must go!!)


Anonymous Anonymous said ... (9:03 PM) : 

have you ever been to ireland? I would love to see your take on it! Love the blog, have a happy and healthy new year :)


Blogger Kristina said ... (9:03 PM) : 

karosoo-gil!! its a must!!!!! great food, great fashion!!!!


Blogger Fritz K. Park said ... (9:04 PM) : 

Welcome to Seoul! We've been waiting for you!

To add to the confusion, I might suggest places frequented by the commoners of Seoul, rather than the touristy, popular locales. I find that your work tends to gear toward more vernacular local looks rather than a specific style or trend. So,

Pagoda Park, in Jongro-gu - Local hangout for the elderly and retired. The street that its on goes East-West and differs in flavor depending on which way you go. West will take you toward the city center, more suit-clad types while going East will take you to the older side of Seoul meaning micro factories and small shops, much like Hong Kong.

If you head North from Pagoda Park you'll see Insadong (traditional, tourist street) to your left and a large building built over the street. If you're into the tourist-y thing go left, if you're ready for something else go right. In the mess of alleys there is a sliver of old traditional tailor shops that cater to the older generation of Seoulites of bygone days. You'll see 60-70 year old Korean gentlemen walking down the street clad in zoot-suits and bright colors. The area was a cluster of drinking holes in the 70-80s and is all but disappeared.

Another sight to see is the subway. Ride the #2, green line which circles the entire city - be prepared to see locals dressed in every which way with a few oddities in between!

Finally, ask your Korean contact to show you a Quick-service motorcycle driver. These are like bike-couriers only with a motorcycle, souped up like crazy! And not just the vehicles, but their 'work clothes' are like something out of Mad Max! Very much worth the experience to see them and take photos!

In all, Seoul is a rugged, messy city. No planning at all and with the sudden surge in the economy over the last 6 years efforts are being made to clean it up, making it more messy and just as confusing as ever. I love it! I hope you do to!


Blogger qhloe said ... (9:07 PM) : 

omg.. u were in seoul..
i hope that we met on the street in coincidence....


Blogger 惠甄 said ... (9:07 PM) : 

De Chocolated Coffee at Apgujeong is great!!


Blogger Haesoo said ... (9:10 PM) : 

happy new year!
welcome to Seoul..

Insa-dong:the most traditional erea in Seoul,, you can find something different there..
samchon-dong: also very old place...many fashionable shops, cafes...all together
leeum in Hannam-dong:this is a museum that made a SamSung Foundation

Have a great memoris in Seoul..


Blogger Fritz K. Park said ... (9:10 PM) : 


Here is a flickr account you might enjoy as well:
An Italian/Korean architecture firm based in the heart of Seoul. Well worth checking out.

As well, superlocal
An avid designer's adventures in Seoul and his documentation.

And that's it!


Blogger birdie butter said ... (9:11 PM) : 

I would also recommend Myeongdong (lotte young plaza) & Dongdaemun ... the Doota towers are pretty amazing. You can also find various stores/boutiques underground (subway stations). Visit Itaewon to see another side of Korea. Seoul is a wonderful city. I was further north, but I had an oppportunity to visit Seoul a few times during my stay.


Anonymous Anonymous said ... (9:12 PM) : 

Seoul is a fast paced, modern and dynamic city! You will enjoy your visit. Please make sure that you show your readers that Seoul and Korea is not anything like the "doom and gloom" reported on by mass media tv news.

Lots of great recommendations already posted!


Blogger kei.yoon said ... (9:15 PM) : 

I'm living in Seoul and I don't want to recommend you Myung-dong...for uptown fashion shoots, it will be better to go Garosu-gil(gil means street) and Chungdam-dong. And.. Bukchon and Samchung-dong would be the the best place to see Korean traditions as well as hot street fashions! really really hope to see you in Seoul!! have a nice time in Seoul ;)


Anonymous Eunji said ... (9:15 PM) : 

I'm a Korean woman living in LA, and these are the places I find interesting:

apkujung dong is like beverly hills of Korea,
namdaemunshijang is where the cheap clothes are!,
and outside of hong-ik university is "college row" (daehak row) that has the latest fashion,
and myungdon is the center of korea-type of stuff (:



Blogger Tania said ... (9:18 PM) : 


Food. Culture. Art. Pretty and Colourful.


Blogger katie carlin said ... (9:24 PM) : 

Happy New Year! I look forward to following the blog in the new year!


Anonymous Felicia S. said ... (9:29 PM) : 

Welcome to Seoul, Scott!
I'm an American living and working here in Seoul and I only photograph cool, chic, eclectic cafes here. I'd love to show you some of the best ones in the best neighborhoods. I know that you'd love them as they're unlike anything you'd ever find in Europe or the U.S. My focus is on interior design, making Seoul the best place for me right now in terms of sharing something new.

You can contact me by cellphone: 010 3140 6900
or visit my portfolio to give you an idea of what Seoul has to offer in terms of cafes and other beautiful things:

I will also be in Paris for Maison et Objet starting the 19th but will be back in Seoul on the 28th.

Have a great day!

Felicia S.


Anonymous Anonymous said ... (9:30 PM) : 

wow !!
it's very awesome !!
i'm korean
congratulations on your visit to korea

i'm looking forward to a great picture in south korea !!

good luck ^^


Blogger Nina said ... (9:31 PM) : 

Hongdae, garosugil, itaewon (for foreigners, more of a tourist place), myungdong (also a lot of Japanese tourists here), apgujung, chungdam, Sinsa

and if you want some touristy things to do - samchungdong, insadong = a lot of good art places!

have fun!


Anonymous Anonymous said ... (9:33 PM) : 

Dongdaemon Market

Expansive Market area where fabric, notions, tools, etc. are sold.

Eat the market food at any grilled fish stand.

You can also see the new Zaha Hadid multiplex nearby.


Blogger John said ... (9:36 PM) : 

Some places to recommend in Gangbuk (North of Han River) area.

Myeongdong = some hip young people/ tourists from other Asian countries

Dongdaemun = fast fashion/ some inspiring looks you'll get

Hongdae = arty area with not many arty people

Sangsoo (right beside Hongdae area) = art(y) people are moving to this area since Hongdae became too gentrified and it's more quiet in Sangsoo with less cheapy commercial stuff.

Samcheong-dong (on the right side of Gyeonbok Palace) =
Lots of galleries and cafes. Arty atmosphere but becoming a sort of tourist trap. Can encounter some fashionable(?) people there if you visit one of the openings on Thursday or Friday night.

Hyoja-dong, Seochon (on the left side of Geyongbok Palace) =
Quiet, cosy, and a bit expensive area with many design and art people having their studios here. A few but good cafes there and lots of art people.


Anonymous a seoulite said ... (9:36 PM) : 

wow! at last, you will come here!

there are lots of places here!
Garosugil: now, most trend in spot... lots of fashionable people, trendy cafes, shops
Hongdae: place for young generation, funky(?) than chic
Jeongdong, Samcheondong, Gahoedong (both sides of Gyeongbok palace): former noblemen's residential area.
now, home of many chic cafes and shops. can feel old Seoul,too.
Cheomdamdong: most high-end in Seoul


Blogger jaesik said ... (9:37 PM) : 



Blogger John said ... (9:37 PM) : 

Some places to recommend in Gangbuk (North of Han River) area.

Myeongdong = some hip young people/ tourists from other Asian countries

Dongdaemun = fast fashion/ some inspiring looks you'll get

Hongdae = arty area with not many arty people

Sangsoo (right beside Hongdae area) = art(y) people are moving to this area since Hongdae became too gentrified and it's more quiet in Sangsoo with less cheapy commercial stuff.

Samcheong-dong (on the right side of Gyeonbok Palace) =
Lots of galleries and cafes. Arty atmosphere but becoming a sort of tourist trap. Can encounter some fashionable(?) people there if you visit one of the openings on Thursday or Friday night.

Hyoja-dong, Seochon (on the left side of Geyongbok Palace) =
Quiet, cosy, and a bit expensive area with many design and art people having their studios here. A few but good cafes there and lots of art people.


Anonymous Anonymous said ... (9:40 PM) : 

Korean fashion is incredible. You will definitely have a great time shooting there!

I lived in Gangnam for a while and you'll find lots of young and beautiful people there. Hongdae is also a great recommendation.

My favourite neighbourhood to visit it Insadong. If you find yourself in the neighbourhood that houses the "toy museum" you'll be right in the middle of a very artsy place with tons of incredible coffee houses filled with stylish people.

I also recommend taking a stroll through the underground shopping malls connected to the Seoul subway system... AMAZING.

Good luck!


Blogger Hoejun said ... (9:43 PM) : 

u should go Prince Rose mens store which is located in Garusugil..
The shop is really small but its kind of treasure for me..
I atcually saw ur book n ur street fashion pics in his store..
Also he is really big pan of ur style...


Blogger Reno Park said ... (9:45 PM) : 

Im a huge fan of your blog, Satorialist.
If you want to be fancy one, you can propose us to connect Google's 'My map' Service.


Anonymous dong said ... (9:46 PM) : 

come to busan. hurry up!


Anonymous Anonymous said ... (9:49 PM) : 

Go to the traditional tea houses in Kwang-hwa-moon. This is the traditional art area in Seoul. Very beautiful.


Anonymous Dianne said ... (9:54 PM) : 

Dae Hak No is a fabulous place, with up coming artists, musicians, and performers. The fashion is pretty cool there.

Go to the park to see bboy dancers. The girls have impeccable tailored style with lots of funk.

Hope you enjoy your stay in Korea. I miss living there!

Joop Joop~


Anonymous Anonymous said ... (9:58 PM) : 

I just returned from Soeul and absolutely loved it!

1) Garuso-gil (near Sinsa train station) hipster neighboorhood with cool boutiques, bars perfect for people watching.

2) Sosonjae - a private kitchen with delicious organic Korean cuisine set in a traditional Korean house. In the very artsy and very quaint Samcheoungdong neighbourhood or pretty much next to the Prime Ministers home.

So sad I missed you....enjoy!


Blogger dreamer said ... (9:58 PM) : 

Hongdae, near Hongik University, is full of young stylish people and aritsts.

Apgujeongdong is fashionable also.

Myeongdong is a big shopping street with a lot of Japaneses tourists.

Those three are quite different atmosphere and style.

really looking forward to seeing your pictures from Seoul;)


Anonymous Anonymous said ... (10:02 PM) : 

Sogongro, near Myoungdong district. It used be a 'Savile Row' in Korea. It is history, but still have special, old, classic aura.

Southen Hanriver (Kangnam in Korean) is mordern, luxurious, very fashionable area like Knightbridge in London. But I think Northen Hanriver (Kangbook in Korean) is better area to feel Korea's own, classic, independant charm. I'd like to recommend the area around 'Kyoungbok palace'. It's great haven for independent gems, great galleries, good local cafes.

Welcome to Korea, I hope you enjoy!! :)


Blogger Min said ... (10:04 PM) : 

I'm totally willing to give you guide in Seoul!! LET ME KNOW IF YOU NEED ANY HELP. Hongdae (aka Hongik Univ.), Meongdong, Dongdaemoon, Shincheon for young adult, Insadong is highly recommended too :) good luck and happy new year!


Anonymous kslawrence Kang said ... (10:06 PM) : 

2 major spots

hongdae (line 2 hongdae station)

are two major places u should
check out

can believe you're coming to
Seoul, enjoy your stay. However
the weather is freezing

good luck


Blogger Sylvia Ga Young said ... (10:12 PM) : 

Oh my gosh so excited for you to come to my fav. city! :)

If you are short on time you have to visit these places:

1. Myeongdong -->For shopping (packed to the brim like sardines with people)
2. Hongik University -->For sartorialist like fashion. All the cool folks seem to hang out there (Oh, if you're there during the weekend, they have this market called the "Free Market" filled with unique designs by local designers)
3. Garosugil in Shinsadong --> Fashionable, hip, where Soho meets the Upper East Side, good coffee shops, good people watching spots

So excited to see your photos!!!


Blogger Hannah said ... (10:14 PM) : 

Hi Scott!
As many people have mentioned earlier, visit Garosugil (near Sinsa Station, line 3 on the Seoul Subway, exit 8).
Hongdae (Hongik University Station, line 2 on Seoul Subway) is great, too.
Myeong-dong (Myeong-dong Station, line 4, exit 7) is also great. Lots of young people there.
For an older crowd, I'd recommend Cheongdam-dong in the southern part of the city. It's not far from Garosugil, but it's definitely a place where you need some local help.
Good luck. Can't wait to see your shots!


Anonymous Lauren said ... (10:16 PM) : 

Cheongdam and Samcheong-dong. Have lots of fun. Seoul has a unique buzz and I'm sure someone as artistic and sensitive as yourself will catch it easily. Enjoy! (I'd be happy to show you around! :) )


Anonymous kslawrence kang said ... (10:16 PM) : 

i forgot to mention itaewon.

if you have a chance to visit
itaewon check out a shop
named tailorable


Anonymous Anonymous said ... (10:19 PM) : 

Be sure to visit Ssamziegil (search on google for pictures) its in Insadong


Anonymous Hanna said ... (10:21 PM) : 

Garosu-gil is the cutest shopping street lined with boutiques and cafes! If you every want to get away for a moment from the hectic traffic, try a library-themed lounge "Salon de The" at Lotte Hotel in Myungdong for afternoon tea. I think it's the 14th floor.

Myungdong is also a great shopping district with trendy girls everywhere. Have a great time and hope to see some photos of stylish Seoul girls!


Blogger 선아 said ... (10:22 PM) : 

happy new year!

hongdae is good for some interesting array of "artsy" fashion - there are tons of little stores and there's a cafe/museum called cafe aA. Check out the store Aland - it's like urban outfitters but a lot, i'll say it again - a LOT better.

apgujeong/garosu-gil areas are great for the posh, rich looks. Most of the fashionables in Seoul dress similar here (you can spell out what they will where like a formula)... However, you do occasionally run into daring types, which I hope you get to document. Don't forget to wander the backstreets, there are places hidden away everywhere in Seoul.
If you get a little hungry and in need some good food, head over to "Grandmother" which is right on garosugil main street.

Samchungdong has a very nice backdrop to frame any people you might wanna snapshoot - and usually it's not too crowded like myungdong. Sometimes you can see people selling handmade stuff, where the person is more interesting than the stuff they're selling.

Myungdong is a really busy area, largely commercial. It's like shopping on Broadway.

Hope you enjoy your stay in Seoul, looking forward to the photos!

p.s., koreans tend to be weary of strangers talking to them. bon chance~


Blogger EUNHAE said ... (10:23 PM) : 

Hi Scott Schuman! welcome to Seoul!
I'm ene. I really proud of you visit to Korea.
That means Seoul is one of the fashion city you do work here.
I recomend you should come to Galosu street in Sin-sa dong where I work too, lol. Galosu street has a lot of shops and cafe. I really want to see you and take a picture of you. plese come to my website and blog, also it would be good to see your mentions where you are at in twitter.


Anonymous youkyung said ... (10:25 PM) : 

many people have already mentioned HONGDAE (short for Hongik University) and I agree with them if you're gonna pick one place in Seoul, Hongdae could easily be your top pick. Japan-inspired, youthful, creative, artsy fashion scenes, diverse music scenes and graffiti paintings in the back alleys that may also interest you.

Apgujeong, Garosu gil located on the south of the Han river feature more upscale, trendy fashionistas.

by the way, i immensely enjoyed your pictures from the jazz age party on governors island and there is a similar-themed swing dance party in Seoul with a 50s and 60s rock'n roll feeling. This saturday on Time Square (Young deung po gu) and on Sunday near Hongdae. (if you're interested in i can be reached at 010-3187-6435)

Have a great time in Seoul! I'm really looking forward to your pictures.


Anonymous Anonymous said ... (10:26 PM) : 

I don't think Itaewon is worth the trek. It's dirty and there are lots of shady people on the street trying to sell fake watches/bags. Many other better places in Seoul..


Anonymous Anonymous said ... (10:30 PM) : 

like many other people said, hongdae and myungdong, fashion streets


Anonymous Cara said ... (10:43 PM) : 

Garosu-gil in Apgujeong is very trendy and has wonderful cafes and restaurants perfect for people watching.

Myeongdong is crowded at most times but is great for shopping and as some unique boutiques.
Also, close to Myeongdong is Namsam Tower which has excellent views of Seoul - take the cable car to the top at night.

Hongdae is somewhere to experience youth culture as it is in the centre of 3 major university districts. It has great cafes, boutiques and entertainment in the form of karaoke, bars and clubs.

Insadong has many small art galleries where it is possible to find cool homeware pieces and fun gifts.

Enjoy Seoul! It's magical in Winter!


Anonymous Anonymous said ... (10:46 PM) : 

I would recommend sam-cheong-dong. Samcheongdong is a beautiful neighborhood with great cafes and restaurants planted among traditional Korean house/buildings. You can also get a view of the Kyeongbok palace if you climb up to higher grounds.

Restaurant-wise, I recommend GORILLA in the Gangnam area. It's in Apgujeongdong neighborhood. It's right next to Dosan park, which is also a nice place to take a stroll after the meal.


Blogger Luna said ... (10:50 PM) : 

Hongdae and Gannam are the best.
Good luck!


Anonymous Anonymous said ... (10:52 PM) : 

Hongdae (in front of Fine Arts University and full of dance clubs at night) for hipsters, Cheongdam-dong for high-end luxury shopping, and Myungdong for watching Japanese & Chinese tourists as well as regular Koreans.


Blogger Dino Ha said ... (10:52 PM) : 


My name is Dino and I sent you an email earlier - asking if I could be the Sartorialist for Korea : ) Anyway, I have heard that you are in Korea with a good friend of mine and may be we will meet. If not, I recommend Hongdae and Choengdam-dong for great street shots.

Hope you enjoy your stay,


Anonymous Anonymous said ... (10:58 PM) : 

Korea Welcomes You!
*Garosu-gil, Sinsa dong
(*Coffee Kitchen Tel:545 2010 - This coffee shop will be introduced to the magazine called 'MONOCLE' on the next issue. There are many trendy cafes, boutiques, restaurants and Bars. The place is like Soho New York. People often compare). It is located in between Sinsa Daroe(Sinsa Boulevard & Apgujeong Boulevard)*Cheungdam-dong area. We also have 'Corso Como' there.
* Hongik University area.
*Gwanghwamoon & Samcheung dong area, there are several Palaces including galleries, restaurants and cozy cafes. Have a memorable time in Seoul & Good luck to you~


Blogger sputniksweetheart said ... (11:01 PM) : 

insa-dong & hongdae!


Anonymous Anonymous said ... (11:02 PM) : 

try heyong very close to seoul station also samsongdong and insadong are good areas also apkujong and hongdea area


Anonymous Anonymous said ... (11:03 PM) : 

Garosu-gil !!!


Blogger Jessie Rubin said ... (11:15 PM) : 

south korea is awesome! my bestfriend lives their and I visited her one summer. So jealous! Would love to go back


Anonymous Anonymous said ... (11:17 PM) : 

I'm a jewelry desinger from Seoul Korea and would love love to show you around! Let me know if you need any help!


Anonymous Anonymous said ... (11:19 PM) : 

hongdae is definitely a must go. it's one of the hottest place with all the clubs and pubs. enjoy your trip to s.korea!


Blogger Owl's lady said ... (11:22 PM) : 

Welcome to Korea!

There are cool shops, cafes, and restaurants around Dosan Park.
My favorite shop is 'Published' for dandy-street look and restaurant is 'my song' for casual american style brunch.

Itaewon is the rising hot place where you can see lots of foreigners.


Anonymous painter y said ... (11:27 PM) : 

in sinsadong,Gangnam-gu


Blogger Agnes Han said ... (11:31 PM) : 

I am so exited you are coming to korea!! I am sure you will find a lot of fascinating people here.
Where to find the fashion people?
Definitely Garosu-gil and Hongdae.
You will find high-end fahion in Garosu-gil and fun and unique style in Hongdae!

Don't worry about bombing and have a nice trip!!


Anonymous Anonymous said ... (11:53 PM) : 

You should buy yourself an authentic Korean pojagi if you can.


Blogger Agnes Han said ... (11:58 PM) : 

Definitely Karossoo-gil and Hongdae!
Finally i will get to see your awesome pictures taken in Korea!

Prepare extra-warm clothes and be extra-careful not to catch a cold! It can annoy you more than 2 weeks.

Have fun and take care!


Anonymous Anonymous said ... (12:00 AM) : 

Gosh, shame I'm not living in Seoul. I recommend Meongdong, Apgujeongdong, hongik university street. I'm already excited to see Koreans and street in the Sartorialist!


Anonymous Anonymous said ... (12:02 AM) : 

OMG, you should also stop by Bangkok, Thailand sometimes :)!


Anonymous Anonymous said ... (12:07 AM) : 

Machun-Dong, the soul block


Anonymous PK said ... (12:13 AM) : 

Where are you? I need to get my book signed! ^^


Anonymous Anonymous said ... (12:13 AM) : 

Wow you came to Korea to hear! So so so so nice XD There are many fashion people in Korea. And there's a lot of street fashion. The first, Myeong-dong and I can see a variety of fashion styles. Second, Hongdae is the personality I can see a lot of style. The third, Apgujeong expensive brands can see many of the high. You come to Korea. Sartorialist on top of the page I hope to upload my photos. Hahaha:D Meet me I'm coming for you! Anyway, I hope to make up a lot of good memories from Korea.
My name is sun. Cell phone number 010-7306-0924 call me~


Anonymous Anonymous said ... (12:15 AM) : 

It looks like all the young and trendy spots have been covered by previous comments. It might be worthwhile to venture further north from Insadong towards the Anguk area where a lot of young people go on day trips and dates. It's more quaint compared to Hongik/Apjujeong/Cheongdamdong and has small cafés, museums and shops.

Also, when you're in Insadong you definitely have to go to Ssamziegil - a "mall" full of boutiques by indie designers and artists. It's always full of people, so you can't miss it.


Blogger tiffany said ... (12:15 AM) : 

Anywhere in Hongdae, really, or near the river! There are so many good spots in Seoul.


Anonymous PK said ... (12:16 AM) : 

Where in Seoul? I need to get my book signed! ^^


Blogger The Phantom Tollbooth said ... (12:17 AM) : 

All the places mentioned above are great places but the true gem of Seoul is visiting the great palaces. Also don't forget to go to the "secret Garden." Even Koreans forget how beautiful it is. If I add more, try the hanok village where you can experience authentic Korean architecture. Many places mentioned above are great shopping areas for tourists but not so great in terms of great Korean experience. If you can try the temple foods (buddhist).


Blogger merveilleues said ... (12:18 AM) : 

Im soooooo glad that you come to Korea!!!<3. I recommend you the multi brand shops especially Corsocomo, Boon the shop, and Mue gallery in Apgujeong. You might already know! I really hope to meet you on the street or anywhere in Korea;>Happy new year and hope you have a lot of fun in Seoul!!>_<♥


Anonymous Anonymous said ... (12:31 AM) : 

Garosu gil! it is a 'it' place these days with cute cafes and fancy restaurants!


Anonymous Anonymous said ... (12:32 AM) : 

Is coming to Seoul?
Wow, welcome!
Would recommend the place ..
Myeong-dong, Hongdae, Samchung-dong, Buam-dong ..
I'm looking forward to your pictures!


Anonymous Anonymous said ... (12:33 AM) : 

go to Insadong.


Anonymous Anonymous said ... (12:50 AM) : 

Man you are going to get some great photos. Please try to get a skyline photo...I know it's not what you do, but I'd love to see one. :)


Blogger HyeIn said ... (12:51 AM) : 

It's amazing!!
I'm so happy.
I'm Korea unique maps magazine editor Hyein Kim.
First, famous spot is Rodeo street, Apgujeong-dong.
Many select shop and Flagship store in here.
Second must go Garosoo street, shinsa-dong. There is located fantastic cafe and restaurant.

I look forward to your visit.
My email is
C.P 010-3178-2458

Another recommendation to you please contact me.
Welcome to seoul!!!


Blogger hannah said ... (1:12 AM) : 

I definitely agree with most of the recommendations mentioned above.
However, if you HAD to choose only 3 areas to visit and photograph, I would personally recommend:

1. Hongdae
2. Myeongdong
3. Dongdaemun (Try this place at nighttime when all the shops are open!)

I think these neighborhoods definitely show off the street style in Seoul the best.

If you have more time, definitely visit Apgujung, Insadong and Namdaemun!

Apgujung is a lot of fun and has the more expensive stores. It's VERY LOOSELY the Korean equivalent to Rodeo Drive in L.A.

Insadong is very artsy and "boho-sophisticated." (?) There are a lot of tourists here, but the shops are fun and there's a lot of cool things to browse.

As for Namdaemun, this place won't have a whole lot of young people, but many fantastic-looking grandmothers and mothers work there. This market is huge and has lots of knockoffs and cheap clothing sold either in the street or in the huge mazes inside the buildings. It may not be the trendiest or the most fashionable, but it certainly has a lot of Korean culture!

Have fun and I'm so excited to see your pictures!!!!


Blogger ateiramMT said ... (1:18 AM) : 

Happy new year *


Anonymous Katie ( said ... (1:19 AM) : 

just came back from Korea, it's super cold.

Yeah karosoo gil is equivalent to soho in nyc and hongdae is similar to greenwich village.

have fun, take advantage of the great shopping & cafes (my favorite is angelinus coffee)


Blogger 김정호 said ... (1:21 AM) : 

these day is the best chance to feel chilly weather.

I recommend to see 'City Hall' or 'Gwanghwamun' in Seoul.


Blogger merveilleues said ... (1:23 AM) : 

Im soooooo glad that you come to Korea!!!<3. I recommend you the multi brand shops especially Corsocomo, Boon the shop, and Mue gallery in Apgujeong. You might already know! I really hope to meet you on the street or anywhere in Korea;>Happy new year and hope you have a lot of fun in Seoul!!>_<♥


Blogger lia said ... (1:28 AM) : 

People, buildings and cafes, please!!



Anonymous Anonymous said ... (1:31 AM) : 

There are many great places to go in Seoul.
You should visit "Take Urban" Cafe in Gangnam, Seoul.
Also, for more high-end cafes and fashionable shops, there is Chungdamdong in Apgugeong. It is known for its classy shops.
I hope you have a great time!


Blogger HJY said ... (1:31 AM) : 

i'm living in seoul!!!!
Surprising coming to Korea^^!Seoul, the weather is very cold
Be careful not to catch cold
Coming to Seoul, so amazing!
Good memories from Seoul to make up a prayer
Your fan, Ji Yeon


Anonymous hayley said ... (1:42 AM) : 

you're coming to my country?
I just came your blog by chance while just searching fashion blogs to kill my time at part time work.
however I know how effective you are in the fashion photo industry.

just one thing I want to recommend is you must go to Samchung-dong where is so interesting place even for me as a korean.
there's no much traditional building or house in Seoul nowadays, however you can find there, in samchung-dong, places that have the aspects of the past of korea and modern.

if you want to get information right away.

search "인사동" at ''
It's the most famous searching website in korea. you can get any information easily there.

so, hope you have wonderful memories in my country!


Anonymous Anonymous said ... (1:48 AM) : 

I recently came back from Seoul. I am Korean American, but have family down there. I personally hate Korean style, but you could try Hongdae - that's where all the Art students are located.


Anonymous Dynamic said ... (1:54 AM) : 

Hello, Sartorialist!
I want to give a great information about some performance on this Saturday. It's swing dance performance. I'm just a junior member of this social club and usually we have street performance, for example dancing and flash mob etc,. It will be performed in Time-Square where is Yeondeung-po station. And here's detail address and information. I really want to meet you at there. My club members will very welcome you. You must get awesome pics and unforgettable people!

If you want contact me you can come to my facebook which is "!/profile.php?id=1060692126".

: 8th of January, 2011 , 6PM
: Time-Square (#441-10 Yeongdeungpo-dong 4-ga, Yeongdeung-po-gu, Seoul)

And my nick name is Dynamic!


Blogger Shanpagne said ... (1:57 AM) : 

Just to clarify, Hongdae is the nickname for the area around Hongik University. It is like the Soho of Seoul, and I find the fashion sensibility there incredibly inspiring. GO!


Anonymous Anonymous said ... (2:05 AM) : 



- SR -


Blogger EclecticallyB said ... (2:13 AM) : 

Can't wait to see your picture from korea.
Have a nice trip!


Blogger ma-ree said ... (2:19 AM) : 

Been to Seoul last November - my friend had a fashion show there. Liked it a lot here. I would recommend:
For local brands Apgujeong district
Folks Flea market at Sinseoldong
Textile market Gwangjang Market - with vintage shops inside and gorgeous young stylish people there. Can buy local brands here too.
And of course traditional tea houses with lemon, ginger, schisandra and plum teas - actually the best thing after walks as Seoul could be really cold)
Enjoy your travel!


Anonymous zen said ... (2:25 AM) : 

my name is zen! your book reading~!

i'm korean little engish

blog is very intersting~!!

welcome to KOREA~!! i stay in Korea


Blogger sninny said ... (2:35 AM) : 

Hong-ik University area!! Hip and cool?! Do not miss it!


Anonymous Anonymous said ... (2:47 AM) : 

If you go to "jong-no 3 ga " street, you will have a chance of meeting many Korean elder people. It will be very exciting because some elders of Korea are very fashionable! Though they aren't wear expensive thing, they wear clothes in distinctive Korean way. And there is GwangJang bazar place. On the 2nd floor, there is vintage market so many young and elder people enjoy shopping here. You can get a many picture here. But these places will be crowded, so it may makes you annoying. Though it is crowded, jong-no has very Korean appearance so you gonna have very fun.


Anonymous Anonymous said ... (2:51 AM) : 

the grandfathers in the countryside sometimes dress in all white; that's style. but that's in the summer.


Blogger Lady Tigger said ... (2:58 AM) : 

Welcome to Korea!
here's some recommendations for you.
Around Hong-ik University is very variety and exciting place that has many different cultures and fashions and also people.
Don't miss it! while you are in Korea:-)


Blogger Big Foot said ... (3:03 AM) : 

I don't recomment Myungdong. Although it is crowded shopping area, there are tourist place. You only see Japanese and Chinese tourists.
Go to Garosoo-gil, Apgujeong-dong, Gangnam subway station area, especially Hongdae for young crowds.
But it's so cold thesedays, I wonder if you could find interesting people on the street.
I can't wait to see the photos.


Anonymous Anonymous said ... (3:05 AM) : 

Wow! Happy new year!

My hot place is 'Hong Dae'.

It's cool & hot places like cafe, bar, club!!!

You can take a photo what you want!

See you in Seoul, Korea!!


Blogger yifie daffodils said ... (3:07 AM) : 

happy new year!


Anonymous Sean Ki, said ... (3:18 AM) : 

He's coming !!!!

I've been expecting it !!


Blogger Misun said ... (3:23 AM) : 

Looking forward for it :)
Have fun in Korea!


Blogger boyoung said ... (3:30 AM) : 

There's this place named "ga-ro-soo street"
I recommend a cafe named
"a mug for rabbit!" Their Milk boy latte is awesome everybody loves it (though it's a bit sweet)

Also a great place for lunch
"Nekko Mamma" It's fusion Japanese food restaurant and tastes awesome.

Hope you have fun time in Korea! :)


Anonymous Anonymous said ... (3:33 AM) : 

oh my god!!WELCOME TO SEOUL!!!!
AND Please visit H&M in Myeong Dong!! I work there:)
Id LUV to meet u !! Jee xx


Blogger wanabe said ... (3:33 AM) : 

I can't wait to see the seoul street fashion on sartorialist .


Blogger rachel said ... (3:34 AM) : 

I am excited to hear that you will be in Seoul and can't wait to see what you're going to capture!

1. Apgujung area & Chungdam area : high-end stores, high-fashion people
2. Garosu-gil (Sinsa area) : lots of trendy cafes & restaurants, boutiques, design products
3. Hongdae area (Hong-Ik university) : unique, funky style people, one-of-a-kind boutiques
4. Samchung-dong (near Seoul city hall/GwangHwa-moon area) : traditional & modern, unique boutiques and restaurants, galleries



Anonymous yj lee said ... (3:53 AM) : 

wow i live here in seoul and i'm so excited you're finally coming to seoul !

as many people have suggested already

southern area of seoul

-chungdam_ is quite posh and high-end boutiques filled street like madison ave. u can hardly find people walking those streets because they usually drive when getting to the shops. but there are 10 corso como, boon the shop and the opera gallery and lots of cool galleries and multi- select shops in this area.

-garosoogil_ is v. cute and petite little street with small and big restaurants, cafe, boutiques etc etc. i suggest u should go there during the weekdays because over the weekend it's hard to even walk around due to too many people. and not only the main street but also the streets behind (right and left) are cozy and cute as well

northern area of seoul

_insadong&samchungdong_ are near by to each other. nice places but feel like they've changed over the recent years

_gahwaedong&anguk area_ not full of people but very quite and lovely place with korean traditional houses still kept primly. and the old palaces scattered along this area! u shouldn't miss 'secret garden' called 'beewon' in korean in one of those palaces.

-hongdae_ is a great place to shoot all cool street pics cuz the area is known for its arty sprits with all the students(college, highschool) coming and going

_eetaewon- could be interesting too with many foreigners as well as koreans

-chunggaechun_ u shouldn't miss !

and too many cool places still left to visit. for the photo-shooting people on the streets u must go to the areas many others including me have suggested but the real beauty of korea and its FOOD! i wish i could take u everywhere :);) i wish good luck on everything and hopefully get to meet u on the street :)


Blogger Dajiny said ... (3:59 AM) : 

Welcome to Seoul! :)
I don't know how long you'll be staying in Seoul, but you should definitely check out "Myeongdong (명동)" and "Insadong (인사동)".
Myeongdong IS the place for the fashionable Seoulites and the Seoul lovers from all over the world. From tiny street shops to deparment stores, Myeongdong really has it all. It's also the area for many different companies as well. On the other hand, on the streets of "Insadong," you'll be able to find the most Corean (k) cafes and shops and of course, people. Not only can you get all those beautiful coloured & shaped Corean (k) souvenirs in Insadong but also watch tradiational plays and performances in the area. Also I bet you'd want to see the interesting fashion mix of the east and the west in Insadong. Both Myeongdong and Insadong please my eyes and ears every time I go there. Enjoy my city, Mr. Schuman! xx

P.S. Why don't you have "The Sartirialist fans meeting" or something like that in some cities you visit? You'll be surprised! :)


Anonymous Anonymous said ... (4:31 AM) : 

hongik university area

I hope you having a good time in seoul!


Blogger jk1127 said ... (4:42 AM) : 

1. Insadong- traditional korean street. you can see many old korean houses

2. Garosu street, Shinsadong- like street in Paris, many tiny or big shops there also many chic people moving around and great bars and brunch!!

3. Chungdamdong- luxurious street like madison avenue in NYC!!

4. Hannamdong Comme des garcons store

5.Itaewon- like little italy or chinatown in NYc, many
different style of people stay and have fun!!


Anonymous Anonymous said ... (4:44 AM) : 

seoul is fantastic!!!! can´t wait to pictures from there. I really like the area aroud yonsei university! and maybe the subway stations where everyone is bound to go to for transport.


Blogger minkandcappuccino said ... (4:45 AM) : 

i bought your book yesterday
what a lovely coincidence :)
seoul is full of stylish people just about everywhere
simply kangnam areas are the best
myungdong is full of styles but also full of replica world as well so i dont really recommend there

i currently reside in busan of korea. hope you'll be able to visit here for the beach
would be wonderful for your photos


Blogger claudia dani said ... (5:05 AM) : 

I'm looking forward to see your pictures from South Korea! Good luck!


Blogger Snows said ... (5:18 AM) : 

Korean people is so nice!!! I've met some of them arround the world and they are really friendly!
Happy new year! I'll keep reading you!!


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