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Giorgio Armani, Milan


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Tuesday, July 31, 2007

Giorgio Armani, Milan

So this photo has finally run in Wallpaper magazine so I can finally share it with you.

Back in April I was in Milan shooting the Salone for Wallpaper.
It was Saturday, the last day, and the fair was slowing down so I took a lazy walk around the Brera.
I was on Via Borgonuovo when I looked up and saw Armani walking down the street.
Actually, I saw Armani's giant bodyguard first but Armani was about four steps in front of him.
Anyway, I stopped Armani and began to ask him, and quickly began asking the bodyguard (that guy moves quick) if I could take his photo.
He asked for a business card ,which I didn't have on me, so he looked me over and agreed to let me take his picture.

Armani still looked a little hesitant but I have seen him in action enough backstage at his shows that I know he likes to be shot against a dark backdrop to highlight his white hair.

He began to take his one of his trademark poses but I motioned that we should move off the street and in front of a nearby building with a dark background. I motioned to his hair and said something like "bene constrasto" (not to be confused with "bene castrato"). This instantly won a few big points with him and he was very patient while I got a couple of shots.

Funny thing, one of the reasons Armani has built such an incredible empire is he is very careful with every aspect of his image. For example, when you take a photo of Armani he will not look up at the camera until he has set his pose and checked every element of his look. You cannot take a picture of him until he is ready.
As a photographer this is a pain but it is a perfect example of how he continues to worry about every little aspect - I have tremendous respect for that. The guy is in his 70's and is still sweating all the little details.

Comments on "Giorgio Armani, Milan"


Blogger Mr. Fletcher said ... (9:07 AM) : 

that should probably read "via borgonuOvo"...

anyway, you did manage to catch a very stylish "street portrait".



Anonymous Anonymous said ... (9:18 AM) : 

very interesting story. armani, possibly only equalled by ralph lauren, has been the absolute master of image management. every detail of his products is considered so that it fits with with the lifestyle-image being projected, and he himself has always been - and apparently still is - part of that. i think it's time for him to drop the tight navy tee shirts though......


Anonymous Anonymous said ... (9:20 AM) : 

Damn he's hott for 70!


Anonymous Anonymous said ... (9:25 AM) : 

Watching Armani readying himself and his collection in place before a presentation or show is a rare treat, the man is an impeccable perfectionist, noticing details that would pass others by. The man is the very definition of a gentleman and one of a kind.


Anonymous Anonymous said ... (9:29 AM) : 

nice one! Textured story to boot. cheers.


Anonymous Anonymous said ... (9:30 AM) : 

Mr. Armani --
class act
amazing businessman
looks great for his age

He is VERY guarded about his image so he must have heard of you! Congratulations!


Anonymous Anonymous said ... (9:34 AM) : 

Wow! Is this the first time you've photographed Armani? I know from the blog that his ads had quite an impact on you as a youth. Very cool picture too, he looks great.


Blogger Alice Olive said ... (9:35 AM) : 

I respect that attention to his image. Good for him. He continues to cut a dashing figure.

I disagree with anonymous at 9.18am - I think he carries off those navy t-shirts well. They are simple and uncluttered (which is actually how I would describe his design aesthetic). If the colour was something like hot pink, however, I'd probably change my tune!


Blogger Jessica deLeeuw said ... (9:44 AM) : 

Wow... that's very interesting.. Armani is in very good shape for his age. Looks good!


Blogger chalkboards said ... (9:47 AM) : 



Anonymous Anonymous said ... (10:06 AM) : 



Anonymous Anonymous said ... (10:09 AM) : 

Beyond a certain age wearing a tight t-shirt is wrong.


Anonymous Anonymous said ... (10:23 AM) : 

I like when you explain your pictures, especially when there's such a nice story behind.


Blogger The Spicers said ... (10:39 AM) : 

Great shot; the dark background looks fantastic.


Blogger materfamilias said ... (11:01 AM) : 

Wow! Imagine having the confidence to rock a t-shirt that fitted at 70 -- and imagine still looking good in it! My husband still looks pretty good in his at 56, same lean look, so I'm going to cross my fingers he has another decade or so. While my guy is judicious about wearing his--not too often, rarely quite this fitted--I don't agree that armani should give his up -- it seems very central to this look, at least, and I think he wears it beautifully


Anonymous Anonymous said ... (11:13 AM) : 

Armani's perfectionism and attention to detail has made him the success he is.

Lovely photo, great story!


Anonymous Anonymous said ... (11:37 AM) : 

he's hot, period!


Anonymous Anonymous said ... (11:45 AM) : 

Never leave home without your card case! Cheers.


Anonymous Anonymous said ... (11:48 AM) : 

This is so age appropriate that I could just die, this meaning, I absolutely adore it. There is much to say about a man who can render and stage a perfect shot in a velvet blazer, chic.


Anonymous Anonymous said ... (11:51 AM) : 

He's looking healthy and really great. But whoa nelly does he need to not wear that that shirt.


Blogger JO said ... (12:03 PM) : 

GREAT POST! and as always, a Stunning shot! THANKS for sharing!

PS I be my hubby looks that hot when he is in his 70s ;)


Anonymous Anonymous said ... (12:26 PM) : 

It's not "bene contrasto" but " buon contrasto"
Ciao ;)


Blogger ami said ... (12:31 PM) : 

thusly, I've never seen a bad photo of Armani...yours is excellent.


Anonymous Anonymous said ... (12:33 PM) : 

He has wonderfully white hair to contrast with the dark clothes and background! What a classically elegant man, even in casual clothes.


Blogger Elizabeth said ... (1:05 PM) : 

What a great photo, and what a nice post. I love his work so much. I hope he is with us a long, long time.


Anonymous Anonymous said ... (1:07 PM) : 

Beautiful picture.
What camera do you use?


Blogger christinaooi said ... (1:23 PM) : 


just beautiful!


Blogger Thysz said ... (1:31 PM) : 

absolutely fabulous. sweat the details, that's the catchphrase of the year!


Blogger Pret a Porter P said ... (1:56 PM) : 



Anonymous Anonymous said ... (2:13 PM) : 

interesting story. I want his jacket (blazer, not sure what people call it, but the female version will do =)


Blogger Sarah M. said ... (2:25 PM) : 

brilliant photograph, and it's great to hear background!


Anonymous Anonymous said ... (2:28 PM) : 

I admire his work and all he's done for menswear- but this photo makes him look like "eddie", the mascot for Iron Maiden, in Armani.


Anonymous Anonymous said ... (3:12 PM) : 

Kate Moss did the same thing ("The Pre-Photo Photographer Once Over") to my boss' daughter in the Caribbean recently.

Interesting, despite his brand management issues, that he was about to take a regular street shot with you. Taking him to a darkened backdrop was classy, Sart.



Blogger Butch said ... (3:31 PM) : 

Great shot in that it is, in particular, about the whole person, rather than about all those details, which get subsumed...oh, you follow!


Anonymous Anonymous said ... (3:33 PM) : 

He's a legend but I'm going to go ahead and say that shirt is a no-no. *awaits wrath of the fashion gods*


Blogger Indulge in Fashion said ... (3:47 PM) : 



Anonymous Anonymous said ... (4:01 PM) : 

wow he's in good shape for being 70, but he should without doubt ditch that t-shirt, which is waaay to tight, or maybe it's just the material.


Anonymous Anonymous said ... (4:01 PM) : 

wow he's in good shape for being 70, but he should without doubt ditch that t-shirt, which is waaay to tight, or maybe it's just the material.


Blogger Ondo Lady said ... (5:53 PM) : 

Wow is he really 70? He looks so good for his age. He is such a legend, when you think of Armani you think of beautiful classic lines and exquisite tailoring. Great pic, I bet that made your day.


Anonymous Anonymous said ... (6:08 PM) : 

great portrait, interesting story, and very good tips.
Gracias ;)


Anonymous Anonymous said ... (7:03 PM) : 

Drop the tight t-shirts is good advice, but the man does have style! In an age when just about everybody you encounter looks sloppy and conveys nothing more than carelessness, it's refreshing to see such disciplined elan as this man personifies.


Anonymous Anonymous said ... (7:12 PM) : 

yuk, he's tee-short is way too tight.


Blogger The Glossy Editor said ... (7:46 PM) : 

Wow. What an amazing shot continue to inspire as do your subjects!


Blogger Jennifer said ... (7:47 PM) : 

wonderful anecdote. i enjoyed the story as much if not more than the image, but they compliment each other very well.


Blogger Muddy said ... (8:26 PM) : 

for the past years, i have been working on my eye for details. i used to be very general, or wide-scope that i sometimes forget that the little details is what counts, from reports to clothes. armani, therefore, is whom i should look up to.

plus, the white hair look is so cool.


Blogger Jack Daniel said ... (8:57 PM) : 

I've seen a documentary about Armani a couple years ago. He keeps his employees very very strict disciplined, but he just wants everything to be perfect.



Blogger Sven said ... (9:08 PM) : 

looks like dude from poltergeist


Anonymous Anonymous said ... (9:44 PM) : 

the background briefing to the photo was a beautiful treat...

the joy of these gifted after wondrous day...


Blogger Blaise said ... (9:55 PM) : 

I wonder what must it feel like experiencing your experience.. Very interesting story, thanks for sharing.. ;)


Anonymous Anonymous said ... (9:58 PM) : 

i am so baffled as to why so many people believe this LEGEND needs to ditch the tight t-shirt.
his body looks amazing...don't you guys understand that fashion is about celebrating sexiness and the physique. you all wish you could look so good at any age...he just happens to be in his 70s. sart, back me up on this one.


Blogger zuccotto said ... (10:09 PM) : 

I find the neg tee shirt comments hilarious. (I'm a 65 year old woman).

Go for it, Giorgio,

con rispetto.


Anonymous Anonymous said ... (10:12 PM) : 

Great contrast indeed. You're getting good at this, Scott.



Anonymous Anonymous said ... (10:39 PM) : 

Thank you very much for the interesting story and the great shot!I've met Armani in 10 Corso Como...and he is so polite, so elegant...he is a legend!Thank you again Sart!


Blogger Karen G. Anderson said ... (12:58 AM) : 

NICE work. You and he are both inspirations.


Blogger Cucho Olivares said ... (1:12 AM) : 

He is il Maestri!


Anonymous Anonymous said ... (1:49 AM) : 

Tight shirt a no-no?!? This guy MADE the rules people, he can do whatever the hell he wants.. & it looks fabulous on him. So stow the jealousy!
Holy God I hope I look that good at his age.

Bravo, Bravo, Bravo!


Anonymous Anonymous said ... (1:53 AM) : 

Armani is god, of course, but god with man-bosoms, alas.


Anonymous Anonymous said ... (3:10 AM) : 

I think he looks great. I'm torn on the T-shirt, but leaning toward a thumbs-up. How did it look in person?


Blogger Diana said ... (4:18 AM) : 

When I was a teenager (i am 30 now) I was in love with Armani!!!!! Looking at this picture now, it is no wonder, the Maestro is still very hot.
Thanks a lot, Sart!


Anonymous Anonymous said ... (5:16 AM) : 

Bel contrasto


Blogger Susan B said ... (8:44 AM) : 

Often black clothing just recedes in a photo, but I love how even against the black background, you've managed to highlight the different textures in the pieces he's wearing. Beautiful work, and quite a coup getting him to pose for you.


Blogger simplyolive said ... (8:47 AM) : 

...oh, the armani empire...

he needs to stay out of the sun.


Anonymous Anonymous said ... (10:13 AM) : 

I agree with simply olive.Too much sun,but maybe it is too late now.The face tells it all.


Blogger Carolina Lange said ... (10:41 AM) : 

He is fantastic!!!


Anonymous Anonymous said ... (10:47 AM) : 

um...the t-shirt is his signature. why would he change it now.


Anonymous Anonymous said ... (7:20 AM) : 

Congratulations, Sart. It's a beautiful photo.

Very brave of you.

I hope you get some one-sheets from GQ. You can mail the page to Armani with a note AND YOUR BUSINESS CARD.

-- desertwind


Anonymous Anonymous said ... (7:23 AM) : 

PS -- I really like the trousers he's wearing. Sort of workman.

-- desertwind


Anonymous Anonymous said ... (8:00 AM) : 

Yet again a great portrait by Mr Sart.

Super tight t shirts are to men what mid-drift crop tops are to women. No one over the age of 24 can pull it off.

Backstage at one his shows, he once
aggressively grabbed a hairstylist by the wrist for not doing something he liked. The man is known for being a total control freak. Everyone in his company are instructed to call him Mr Armani.
I don't see how this makes someone a gentleman.

I also find his designs b.o.r.i.n.g


Anonymous Anonymous said ... (8:03 AM) : 

In resonse to: Anonymous said...

um...the t-shirt is his signature. why would he change it now.

I say, because it looks tacky and the Tshirt law states he should have changed it decades ago.


Blogger WendyB said ... (9:22 AM) : 

Congrats...terrific photo.


Blogger Les Mads said ... (9:30 AM) : 

finally! i´ve been waiting for this since u told me in april! excellent. now i know what u meant by his "aura". thumbs up!!!!!!!!!!!!!


Anonymous Anonymous said ... (5:05 PM) : 

i think what is special about the Maestro, apart from his design acumen, is that he has always been able to give of himself without giving himself away.


Blogger fikira said ... (2:39 AM) : 

THE guy

STRONG caracter


Blogger s tsui said ... (5:47 AM) : 

this is so awesome.


Blogger Marianna said ... (10:28 AM) : 

wow, i don't know about the rest of the people here, but there was something very moving when i read the story below the photo, maybe because it's like a not-too-well known shared secret of a living legend... i always high respect for these ppl who will go down to the details ... something people seem to do less these days, pity!


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