On the Street....The Design Student 2, NYC

On the Street....The Design Student, NYC

On the Street....The Bowery, NYC

On the Street....Hudson St., NYC

On the Street....Young London

On the Street....Blue on Greene, New York

Shopping Vintage @ Amarcord, Williamsburg, NYC

I love the idea of vintage and I love people with a great eye for wearing vintage, but personally, I just don't have the patience to shop at vintage stores.

Usually they are overstuffed and poorly edited, and once you find a piece you love, it is never in your size.

However, I popped into Amarcord in Williamsburg during the marathon on Sunday (no, I wasn't running), and I was pleasantly surprised at how beautifully the shop was presented--wonderful color stories and very well-edited. I've said it a million times: retail is all about edit and presentation. Vintage stores are not immune to this rule, and if they follow it, they soar over their competition.

Even without buying anything, I loved going through the racks and marveling at the colors, patterns, and texture play. These photos were not items I edited myself; this is exactly how I found them on the rack.

Amarcord has a few locations:

SoHo - 252 Lafayette St

Williamsburg - 223 Bedford Ave

Showroom and Archive (by appointment) - 242 Wythe Ave

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